Tyler Pigott, a StoryBrand Certified Guide and the brain behind Lone Fir Creative, explores the art and science of building a referral-based business. Hear actionable insights on approaching potential clients, the power of simplicity in outreach, and the balance of new and old in business. Discover how to leverage your existing network to drive business growth and set the stage for a profitable future!
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Quick takeaways
Old, established relationships are valuable and should not be overlooked in favor of new ones, as they can lead to networking, referrals, and mutual growth.
To effectively reach out to existing connections and ask for referrals, it is important to narrow down your target audience, keep the message simple, and strike a balance between initiating a conversation and providing enough information to spark further engagement.
Deep dives
Taking Control of Your Business Relationships
In a world where new relationships are often prioritized, it is important not to overlook the value of old, established relationships. By reaching out to existing connections, businesses can tap into a valuable resource and open doors to new opportunities. This approach allows for networking, referrals, and mutual growth among trusted individuals and organizations. Building on these relationships can lead to deeper connections, increased business, and a sense of shared support and understanding.
Identifying Your Target Audience
To effectively reach out to existing connections, it is crucial to identify and narrow down your target audience. By understanding the specific industry or market you serve best, you can streamline your outreach efforts and ensure you are connecting with the right people. When reaching out for referrals, keep the message simple, asking if the person knows anyone in the target industry who could benefit from your products or services. This straightforward approach can help you initiate a conversation and explore potential new business opportunities.
Crafting Simple and Effective Outreach Messages
When reaching out to existing connections and referrals, keep your messages concise and focused. Avoid overwhelming recipients with lengthy explanations of what you do or offer. Instead, start the conversation by introducing yourself, mentioning the common connection, and expressing your interest in connecting with the referral. It is important to strike a balance between initiating a conversation and providing enough information to spark further engagement. Remember that the goal of the initial message is to establish contact and lay the groundwork for further discussion.
Consistency and Persistence in Reaching Out
Consistency is key when reaching out to existing connections and asking for referrals. Make it a regular part of your routine to reach out to a set number of contacts each day or week, depending on your capacity. By consistently engaging with your network, you increase your chances of receiving referrals and generating new business opportunities. Persistence is also crucial, as it may take time for connections to respond or refer you to someone else. Stay committed to the process and keep reaching out, as the results will start to accumulate over time.
If you're like most business owners, you understand the value of a strong network. But in today's rapidly changing business environment, how do you leverage your connections for maximum impact? The answer might be simpler than you think: referrals. With the rise of digital marketing and the saturation of online ads, the age-old method of word-of-mouth referrals has regained its importance.
In this episode, J.J. and April sit down with Tyler Pigott, a StoryBrand Certified Guide and the brain behind Lone Fir Creative. Tyler delves into the art and science of building a referral-based business, emphasizing the importance of nurturing old relationships while fostering new ones. He shares actionable insights on how to approach potential clients, the power of simplicity in outreach, and the balance of new and old in business. Listen in to discover how you can leverage your existing network to drive business growth and set the stage for a profitable future!