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Marketing Made Simple

#119: The Power of Referrals (and How to Harness It)

Sep 27, 2023
29:51
Snipd AI
Tyler Pigott, a StoryBrand Certified Guide and the brain behind Lone Fir Creative, explores the art and science of building a referral-based business. Hear actionable insights on approaching potential clients, the power of simplicity in outreach, and the balance of new and old in business. Discover how to leverage your existing network to drive business growth and set the stage for a profitable future!
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Podcast summary created with Snipd AI

Quick takeaways

  • Old, established relationships are valuable and should not be overlooked in favor of new ones, as they can lead to networking, referrals, and mutual growth.
  • To effectively reach out to existing connections and ask for referrals, it is important to narrow down your target audience, keep the message simple, and strike a balance between initiating a conversation and providing enough information to spark further engagement.

Deep dives

Taking Control of Your Business Relationships

In a world where new relationships are often prioritized, it is important not to overlook the value of old, established relationships. By reaching out to existing connections, businesses can tap into a valuable resource and open doors to new opportunities. This approach allows for networking, referrals, and mutual growth among trusted individuals and organizations. Building on these relationships can lead to deeper connections, increased business, and a sense of shared support and understanding.

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