Learn how to write an effective sales email with real-life examples. The hosts facilitate a marketing consultation between a fitness company and a StoryBrand Certified Guide. They discuss the importance of understanding customer needs, articulating unique problems, and using proven language. The chapter also covers simplifying the website, focusing on a specific product, and writing a powerful sales email to grow the business.
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Quick takeaways
The potential for growth lies in selling supplements online and replicating the expertise at scale through personalized supplement plans.
When writing a sales email, start with a compelling 'what if' question, address specific problems, highlight authority, and provide clear calls-to-action.
Deep dives
Summary of the episode
In this podcast episode, the hosts introduce the Marketing Made Simple Sales Funnel Printable PDF as a tool to organize and bring sales funnel ideas to life. They emphasize the importance of not letting brilliant sales funnel ideas fade away and encourage listeners to download the free PDF from Storybrand.com. The episode then transitions to discussing the HubSpot Sales Hub and its benefits for tracking leads, closing deals, and streamlining pipeline management. Later, the hosts interview Joseph Champa, the owner of Elevate Health, a health and fitness business. They focus on coaching Joseph through the process of creating a sales email to promote his brain support supplement. They discuss the target market, key problems the supplement solves, and strategies for crafting an effective sales email.
Opportunity for growth with online supplement sales
During the interview with Joseph Champa, they identify the opportunity for growth lies in selling supplements online rather than focusing solely on personal training. They emphasize the potential of the brain support supplement to help people achieve peak mental performance and address common problems such as brain fog and low mental clarity. They suggest creating a quiz to match individuals with personalized supplement plans and highlight the importance of replicating Joseph's registered dietitian expertise at scale. The conversation concludes with a focus on starting with one product, brain support, to simplify the shipping and fulfillment process.
Creating a powerful sales email
Wes Gay, a marketing coach, guides Joseph through the process of creating a sales email for his brain support supplement. He advises Joseph to start with a compelling 'what if' question that aligns with the audience's desires. Wes emphasizes the need to address specific problems that potential customers face, such as mental sluggishness and lack of focus. He suggests anchoring the sales email around a strong brand philosophy and highlighting the authority and trustworthiness of the supplement. Wes also recommends including a clear call-to-action and outlining a simple plan for customers to follow. Finally, he emphasizes the importance of conveying both the potential success (clear thinking, mental sharpness) and failure (continuing to struggle with mental fog) that customers may experience, ultimately ending the email with another call-to-action.
Actionable steps for email marketing
The hosts provide actionable steps for listeners to elevate their email marketing. They urge listeners to identify their greatest opportunity for growth and focus on creating a sales email for that specific product or service. By using the storytelling framework and being clear about the problem the product solves, listeners can effectively connect with their customers and move them to take action. This actionable step is presented as a practical way to leverage email marketing to drive business growth and cultivate a loyal customer base.
Have you ever been stumped at how to create an effective sales funnel? From website messaging to lead generators to sales emails, we’ve got you covered! Download our free, step-by-step guide at StoryBrand.com/Sales-Funnel-Plan.
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Writing a sales email may sound simple – but if you’ve ever sat down to write one, you know it’s not that simple! Or, maybe you’ve written a sales email you felt great about, only to realize later that it didn’t work. Sometimes, it helps to have a real-life example of what it looks like to write a great sales email, which is exactly what you’ll get in today’s episode!
Today, J.J. and April facilitate a marketing consultation between Wes Gay, StoryBrand Certified Guide, and Joseph Champa, founder of Elevate Health (ElevateHealthInc.com). Joseph has a brick-and-mortar store that serves as a one-stop-shop for health and fitness, but is ready to ramp up online sales of one of his most popular products. Listen in as Wes helps him clarify his goals, write a compelling sales email, and use attention hooks to ensure success!