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Marketing Made Simple

#117: What Really Goes Into Writing a Sales Email

Sep 13, 2023
33:16
Snipd AI
Learn how to write an effective sales email with real-life examples. The hosts facilitate a marketing consultation between a fitness company and a StoryBrand Certified Guide. They discuss the importance of understanding customer needs, articulating unique problems, and using proven language. The chapter also covers simplifying the website, focusing on a specific product, and writing a powerful sales email to grow the business.
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Podcast summary created with Snipd AI

Quick takeaways

  • The potential for growth lies in selling supplements online and replicating the expertise at scale through personalized supplement plans.
  • When writing a sales email, start with a compelling 'what if' question, address specific problems, highlight authority, and provide clear calls-to-action.

Deep dives

Summary of the episode

In this podcast episode, the hosts introduce the Marketing Made Simple Sales Funnel Printable PDF as a tool to organize and bring sales funnel ideas to life. They emphasize the importance of not letting brilliant sales funnel ideas fade away and encourage listeners to download the free PDF from Storybrand.com. The episode then transitions to discussing the HubSpot Sales Hub and its benefits for tracking leads, closing deals, and streamlining pipeline management. Later, the hosts interview Joseph Champa, the owner of Elevate Health, a health and fitness business. They focus on coaching Joseph through the process of creating a sales email to promote his brain support supplement. They discuss the target market, key problems the supplement solves, and strategies for crafting an effective sales email.

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