

#117: What Really Goes Into Writing a Sales Email
Sep 13, 2023
Learn how to write an effective sales email with real-life examples. The hosts facilitate a marketing consultation between a fitness company and a StoryBrand Certified Guide. They discuss the importance of understanding customer needs, articulating unique problems, and using proven language. The chapter also covers simplifying the website, focusing on a specific product, and writing a powerful sales email to grow the business.
Chapters
Transcript
Episode notes
1 2 3 4 5 6
Introduction
00:00 • 2min
Introduction and Coaching Session on Sales Email
02:04 • 5min
Introducing Elevate Health: A One-Stop Shop for Health and Fitness
06:52 • 8min
Understanding Customer Needs and Articulating Unique Problems
14:45 • 4min
Writing a Sales Letter: Problem Statement, Brain Support, and Call to Action
19:15 • 8min
Simplifying the Website and Focusing on Brain Support
27:18 • 6min