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8min chapter
#117: What Really Goes Into Writing a Sales Email
Marketing Made Simple
Writing a Sales Letter: Problem Statement, Brain Support, and Call to Action
This chapter discusses the process of writing a sales letter, starting from opening with a problem statement and diving into the specific feelings the audience has. They then introduce brain support to address those feelings and build authority by highlighting independently tested features and positioning them as benefits. The chapter also covers the inclusion of a call to action and outlines the steps to get started.
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