Discover the power of consistency in marketing and how small, daily actions can lead to long-term success. Learn about the importance of taking small steps consistently during the holiday season to achieve better marketing results. Hear personal stories of success through consistent actions and find out how to hire a StoryBrand Certified Guide for effective marketing. Stay tuned for a series of episodes with quick and actionable marketing strategies that can be implemented in just five minutes.
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Quick takeaways
Consistency is crucial in marketing and small, daily actions can lead to significant long-term success.
Setting small, repeatable goals and focusing on consistent efforts can help maintain momentum and achieve marketing goals.
Deep dives
Consistency is Key for Marketing Success
Consistency is a powerful tool for achieving marketing success. Even small, consistent actions can make a significant difference over time. By staying committed to taking small steps every day, you can maintain momentum and achieve your marketing goals. For example, reaching out to past clients, adding to your email nurture sequence, or showing up on social media daily can all contribute to building relationships and driving results. Embracing consistency not only helps you stay focused amidst the holiday season's chaos but also boosts your confidence and leads to long-term success.
The Power of Compound Growth
The principle of compound growth highlights the profound impact of consistency. Similar to the doubling penny example, where a penny doubling daily for 30 days accumulates to a substantial amount, consistent efforts in marketing yield significant results. Although it might not seem like progress is being made initially, sticking to small, consistent actions eventually reaches a tipping point where the impact becomes noticeable. Just as James Clear describes in Atomic Habits, consistent daily efforts have the power to create a significant difference over time. Therefore, focusing on consistent, repeatable actions, even if they seem small, can lead to remarkable marketing outcomes.
Setting Small, Repeatable Goals
When facing overwhelm and tight time constraints, setting small, repeatable goals can be the key to staying on track and finishing the year strong. Instead of feeling the pressure to accomplish massive tasks, breaking them down into smaller actions allows for consistency and progress. For example, reaching out to one potential client or writing one email per day. By setting goals with both a ceiling outcome and a floor support, you can ensure consistent effort while maintaining realistic expectations. Applying this approach to marketing can involve tasks like consistent social media presence, nurturing email sequences, or regular client check-ins. Consistent, repeatable actions build confidence, maintain momentum, and make a significant impact as you bring the year to a close.
START 2024 WITH A PLAN! CLARIFY YOUR ALL OF YOUR MARKETING AND MESSAGING IN ONLY TWO DAYS. REGISTER NOW FOR THE UPCOMING STORYBRAND MARKETING WORKSHOP HAPPENING DECEMBER 5 & 6, 2023: StoryBrand.com/LIVE
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Are you feeling the end-of-year pressure? Everyone is stretched for time right now, especially if you’re a business owner. You're trying to maintain momentum during the busy holiday season when all you *really* want to do is drink mulled wine and watch "Elf" for the 80th time. So what’s the secret to keeping the marketing ball rolling so you can end the year strong without burning yourself out?
Today, hosts J.J. and April welcome Macy Robison back to the podcast for another special episode of Hot Goss! Macy spearheads the StoryBrand Certified Guide program, and she’s here to dish about the power of consistency in marketing. Drawing inspiration from the concept of compounding interest, Macy discusses how small, daily actions in your marketing can lead to monumental long-term success. Listen in to learn the simple, actionable steps you can take to navigate the end-of-year marketing challenges!