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Marketing Made Simple
#124: How to Stay Genuine in the Age of AI (Insights from INBOUND 2023)
Nov 1, 2023
36:15
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Discover how marketers can navigate the use of AI in a way that maintains genuine human connection. Learn from valuable insights shared at the INBOUND 2023 conference. Understand the limitations of AI and the importance of human storytelling. Explore the potential of AI in content creation and the significance of quality control. Hear personal experiences of marketers who have found success with AI tools and how to experiment creatively with chat GPT.
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Quick takeaways
- AI should be seen as a tool to enhance marketing efforts, not a threat to job security.
- Marketers need to embrace AI, combine it with a strong brand identity and understanding of the audience, to create compelling content.
Deep dives
The Power of AI in Marketing
The podcast discusses the importance of embracing AI in marketing and understanding its potential impact. The speaker acknowledges the initial fear and panic surrounding AI among marketers, but emphasizes that it should be seen as a tool to enhance marketing efforts rather than a threat to job security. They highlight the need for courage to step into using AI and the benefits it can bring in reaching a wider audience and delivering clear messages. The speaker also shares their experience at the Inbound HubSpot conference, where AI was a prominent topic and showcases the exciting AI tools being developed, such as content creation and image generation.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode