Marketing Made Simple #139: Inclusive Marketing—How to Make More of Your Customers Feel Seen
Jan 24, 2024
Guest Sonia Thompson, host of the Inclusion in Marketing podcast, shares real-world tips on making marketing more welcoming. Topics include creating a sense of belonging for customers, evaluating inclusivity efforts, understanding different consumer identities, creating inclusive experiences for people with dietary restrictions, and choosing specific customer groups to focus on.
Chapters
Transcript
Episode notes
1 2 3 4 5 6
Introduction
00:00 • 2min
Creating a Sense of Belonging for Customers
01:53 • 12min
The Impact of Inclusive Marketing on Customer Conversion Rates
13:37 • 2min
Understanding Differences and Making Customers Feel Seen
16:05 • 2min
Creating Inclusive Experiences for People with Dietary Restrictions
18:24 • 2min
Choosing Specific Identities and Practicing Empathy
20:35 • 9min