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Marketing Made Simple

Latest episodes

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Nov 22, 2023 • 17min

#127: 5 Minute Marketing Challenge—Solve Your Customer’s Problems

CLARIFY YOUR ALL OF YOUR MARKETING AND MESSAGING IN ONLY TWO DAYS AND START 2024 OF WITH A PLAN! REGISTER NOW FOR THE UPCOMING STORYBRAND MARKETING WORKSHOP HAPPENING DECEMBER 5 & 6, 2023:  StoryBrand.com/LIVE   --   ‘Tis the season when everything can feel a little out of control. We're all splitting focus between our business, our marketing, our family, and our friends. It can feel like we don't have even an extra second to spare for making sure that we're still on track to finish the year strong and hit our goals. So how can you keep your business moving forward even in the midst of this crazy season?   In our 5 Minute Marketing Challenge series, you’ll learn one simple marketing effort you can do in under 5 minutes. Today, join Dr. J.J. Peterson and co-host April Sunshine Hawkins as they help you identify the external, internal, and philosophical problems your customers face. Listen in and learn how to make marketing content that shows your product or services as the solution to your customer’s needs!   --   CLARIFY YOUR MARKETING HEADING INTO THE 2024 AND CREATE YOUR FREE BRANDSCRIPT: Storybrand.com/sb7   TURN YOUR WEBSITE INTO A SALES MACHINE WITH THE ULTIMATE WEBSITE TEMPLATE: BusinessMadeSimple.com/Website   HIRE A STORYBRAND CERTIFIED GUIDE TO HELP CREATE THE MARKETING AND MESSAGING YOUR BUSINESS NEEDS TO GROW: MarketingMadeSimple.com   HELP US DELIVER EVEN MORE VALUE EACH WEEK BY COMPLETING OUR HERO MAKER SURVEY: StoryBrand.com/Survey   STORYBRAND INSTAGRAM: instagram.com/StoryBrand
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Nov 15, 2023 • 21min

#126: 5 Minute Marketing Challenge—What Do My Customers Want?

Learn about the challenges of marketing during the busy holiday season. Discover the importance of clear messaging and the Storybrand framework. Hear about the success story of Brown Toy Box and learn how to create effective website copy.
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Nov 8, 2023 • 21min

#125: How to Keep Your Marketing Momentum Alive During the Holiday Rush

Discover the power of consistency in marketing and how small, daily actions can lead to long-term success. Learn about the importance of taking small steps consistently during the holiday season to achieve better marketing results. Hear personal stories of success through consistent actions and find out how to hire a StoryBrand Certified Guide for effective marketing. Stay tuned for a series of episodes with quick and actionable marketing strategies that can be implemented in just five minutes.
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13 snips
Nov 1, 2023 • 36min

#124: How to Stay Genuine in the Age of AI (Insights from INBOUND 2023)

Discover how marketers can navigate the use of AI in a way that maintains genuine human connection. Learn from valuable insights shared at the INBOUND 2023 conference. Understand the limitations of AI and the importance of human storytelling. Explore the potential of AI in content creation and the significance of quality control. Hear personal experiences of marketers who have found success with AI tools and how to experiment creatively with chat GPT.
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Oct 25, 2023 • 38min

#123: Donald Miller—Want to Turn Your Website into a Sales Machine? Here’s How!

Donald Miller, CEO of StoryBrand and Business Made Simple, joins the podcast to talk about turning your website into a sales machine. They discuss the importance of clear messaging, addressing pain points, and communicating value proposition. Learn how to create a website that tells a story and generates leads to increase sales for your business.
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15 snips
Oct 18, 2023 • 32min

#122: Local Business? Here’s How to Rank Higher in Search Results

Discover how to boost your local business's visibility in search results with smart SEO tricks. Learn the importance of local SEO and effective strategies for ranking higher. Find out how to generate more positive reviews and optimize your website for maximum online visitors.
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Oct 11, 2023 • 33min

#121: Media Magic—How to Start Partnering With Influencers

Discover the secrets of finding and working with influencers to grow your brand authentically. Learn how to reach out, build real relationships, and measure the success of your collaborations. Find out how the right influencers can take your brand to the next level!
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Oct 4, 2023 • 28min

#120: How to Turn Existing Clients into Q4 Gold and Finish the Year Strong!

For many businesses, the last quarter is where the *real* challenge begins. They're rushing to hit year-end targets, dealing with tight budgets, and planning for the next year – all while juggling holiday season challenges. So what’s the best way to hit your Q4 goals without adding more work to your plate?   Today, join J.J. and April as they chat with Matt Banker, an experienced StoryBrand Certified Guide. Matt reveals the hidden opportunities within your existing customer base and provides a clear plan to use them to your advantage. You’ll also discover the key question that can open up paths to major business growth. Listen in and learn how to turn your current clients into your biggest asset for Q4 so you can end the year with a bang!   Contact StoryBrand Certified Guide Matt Banker directly at MarketingMadeSimple.com/MattBanker.   --   HELP US DELIVER EVEN MORE VALUE EACH WEEK BY COMPLETING OUR HERO MAKER SURVEY: StoryBrand.com/Survey   HIRE A STORYBRAND CERTIFIED GUIDE TO HELP CREATE THE MARKETING AND MESSAGING YOUR BUSINESS NEEDS TO GROW: MarketingMadeSimple.com   START CLARIFYING YOUR MARKETING NOW AND CREATE YOUR FREE BRANDSCRIPT: Storybrand.com/sb7   STORYBRAND INSTAGRAM: instagram.com/StoryBrand
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Sep 27, 2023 • 30min

#119: The Power of Referrals (and How to Harness It)

Tyler Pigott, a StoryBrand Certified Guide and the brain behind Lone Fir Creative, explores the art and science of building a referral-based business. Hear actionable insights on approaching potential clients, the power of simplicity in outreach, and the balance of new and old in business. Discover how to leverage your existing network to drive business growth and set the stage for a profitable future!
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Sep 20, 2023 • 27min

#118: Why 2023 Has Been a Weird Year for Marketers (And What To Do About It)

Marketers in 2023 face uncertainty due to the volatile economy and speculation about a recession. The podcast discusses how to navigate these challenges, innovate for existing customers, and repackage products to solve customer problems. Tips include creating new lead generators, exploring different niches, and making small changes in business strategy.

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