#154: Why Your Brand Story Should Be Less About You And More About Your Customer

6 snips

May 1, 2024

Learn why your brand story should focus on the customer, not you. Discover the importance of empathy and authority in building trust. Explore how to align personal branding with the story brand framework for a standout identity. Empathize with customers to build trust and influence decision-making in marketing strategy.

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Introduction

00:00 • 2min

Empathy and Authority in Brand Storytelling

02:28 • 13min

Gaining Clarity on Customer Problems and the Role of External Guidance

15:38 • 3min

Crafting a Personal Brand: Uniqueness in Saturated Markets

19:07 • 8min

Navigating a Brand Message Pivot Towards Passion and Zone of Genius

27:27 • 2min

Empathy and Connection: Key in Marketing Strategy

29:02 • 8min

CLARIFY YOUR ALL OF YOUR MARKETING AND MESSAGING IN ONLY TWO DAYS! REGISTER FOR THE UPCOMING STORYBRAND MARKETING WORKSHOP HAPPENING MAY 7 & 8, 2024: StoryBrand.com/Workshop

In marketing, there’s always a story to tell. But many business owners forget that it's not their story they should be telling. It's the story of their customer. And when they forget that, it can cause a revenue-draining disconnect and a lack of trust. Instead, it’s critical to address the needs and problems of the customer. So what’s the best way for businesses to shift their focus to a more customer-centric marketing message?

In today’s episode, J.J. and April are joined by Lisa McGuire, a 7-year StoryBrand Certified Guide and marketing expert. Lisa answers the question: “What is one thing you’ve learned that has changed the way you do marketing?“ She explains what role the company should take in the message’s story, and why the customer must always be positioned as the hero. Tune in and discover the importance of empathy and authority in building trust with customers, and how to balance these elements to effectively connect and establish trust.

Contact StoryBrand Certified Guide Lisa McGuire directly at MarketingMadeSimple.com/lisamcguire.

Feeling stuck with your marketing efforts? Maybe your emails aren't hitting the mark or crafting marketing materials is leaving you overwhelmed and frustrated. Well, we've got your back! Call 615-649-0705 and let us your name, the name of your business, and what's got you stuck. If selected, your question could be featured in an upcoming episode where J.J. and April coach you through so you're finally unstuck.

Just call 615-649-0705 and let us your name, the name of your business, and what's got you stuck. We can't wait to hear from you!

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