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Marketing Made Simple
#154: Why Your Brand Story Should Be Less About You And More About Your Customer
May 1, 2024
37:18
Snipd AI
Learn why your brand story should focus on the customer, not you. Discover the importance of empathy and authority in building trust. Explore how to align personal branding with the story brand framework for a standout identity. Empathize with customers to build trust and influence decision-making in marketing strategy.
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Quick takeaways
- Empathy and authority are essential for building trust with customers in marketing.
- Positioning your customer as the hero of the story transforms your marketing approach.
Deep dives
Empathy and Authority in Marketing
In marketing, it is crucial to show empathy towards your customers and establish authority to build trust. By understanding and acknowledging your customer's problems, you create a connection that goes beyond just expertise. Testimonials and proofs of previous successes are vital for establishing authority. Companies often focus on authority alone, neglecting the empathy component, which is equally important in positioning yourself as a guide.
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Discover
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