Marketing Made Simple

#157: How to Turn Sales Team Feedback into Marketing Gold

May 22, 2024

Discover the importance of bridging the gap between sales and marketing teams to enhance marketing strategies and drive revenue. Learn how to effectively communicate feedback from sales to improve marketing efforts. Explore the benefits of collaboration and alignment between sales and marketing for successful business growth.

28:31

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Quick takeaways

Aligning sales and marketing teams is crucial for effective business growth.

Open communication between sales and marketing teams leads to enhanced effectiveness in campaigns.

Deep dives

The Importance of Aligning Sales and Marketing Teams

Aligning sales and marketing teams is crucial for effective business growth. Communication and collaboration between these departments ensure that the messaging and strategies align to drive success. Sales and marketing need to work together to develop a unified approach that resonates with customers and leads to increased conversions.

Introduction

2min

Evolution of Sales and Marketing Dynamics in a Small Company

6min

Exploring the Integration of Sales and Marketing through Story Brand Framework

4min

Enhancing Marketing Strategies Through Sales Feedback

6min

Harmonious Collaboration between Sales and Marketing Teams

7min

Maximizing Success through Sales and Marketing Collaboration

4min

Building your own marketing business can be hard and lonely — but it doesn’t have to be. When you become a StoryBrand Certified Guide, you’ll join a like-minded community of marketers from all over the world. Apply before Friday, May 24th for our upcoming training in July at StoryBrand.com/ApplyNow.

In most businesses, there’s a major disconnect between the sales and marketing teams—and this is a problem. Why? Because the sales team is out on the front lines every day, hearing about the desires, objections, and concerns of potential buyers. And when there's no communication between the sales team, who knows what the customers want, and the marketing team, who tries to get the customers' attention, it can result in weak marketing efforts and underwhelming revenue. So how can you close this gap between sales and marketing to create stronger, more successful marketing strategies?

In this week’s episode, Schell Gower, a StoryBrand Certified Guide and fractional CMO with over 20 years of experience in sales and marketing, joins hosts Dr. J.J. Peterson and April Sunshine Hawkins. Schell explores how to get sales and marketing teams talking effectively. You’ll learn how fluid communication not only closes the gap between marketing's assumptions and sales' real experiences but also greatly improves marketing results. Listen in and get practical tips to make sure these two key areas are working together to drive growth.

Contact StoryBrand Certified Guide Josh Cantrell directly at MarketingMadeSimple.com/Schell-Gower.

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Marketing Made Simple

#157: How to Turn Sales Team Feedback into Marketing Gold

Podcast summary created with Snipd AI

Quick takeaways

Deep dives

The Importance of Aligning Sales and Marketing Teams

Benefits of Open Communication Between Sales and Marketing

Practical Steps to Foster Collaboration Between Sales and Marketing

Remember Everything You Learn from Podcasts