#155: Trying to Go Viral? Consistent Marketing is a Smarter Long-Term Strategy (And Here's Why)

May 8, 2024

Learn why chasing viral success can lead to disappointment in marketing. Consistent effort and strategic planning are key for lasting results. Discover the power of small tweaks and reliable marketing practices for sustainable growth.

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ADVICE

Consistent Marketing

Prioritize consistent effort in marketing, not silver bullets.
Test and measure campaigns for at least 90 days to gather data.

INSIGHT

Behind Viral Moments

Viral marketing successes often follow many failed attempts.
Consistent strategic effort informs better decisions over time.

ANECDOTE

Charity Raffle Success

A charity increased donations by consistently refining a Harley-Davidson raffle.
They learned from a failed four-wheel-drive raffle and returned to their successful strategy.

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Can one viral moment make your business an overnight sensation? Many business owners are on a chase. They're looking for that single big marketing hit that'll make their brand instantly famous. They throw everything into one campaign, hoping it'll go viral and bring in loads of customers. But more often than not, this just ends up in disappointment. They're missing out on a key business truth: real, lasting success comes from regular effort and really connecting with people over time, not just one lucky shot.

In today’s episode, hosts Dr. J.J. Peterson and April Sunshine Hawkins bring in special guest Alex Lau to offer up a fresh perspective on achieving long-term success in marketing. Alex, who owns a StoryBrand Certified Agency in Australia, provides a compelling argument for the power of consistent action and small, strategic improvements. He shares how these practices lead to significant progress over time. You’ll discover why shifting focus from quick fixes to reliable, methodical marketing efforts will resonate more with audiences and produce lasting results. Listen in and learn key marketing mindsets and tactics for sustainable growth!

Contact StoryBrand Certified Guide Alex Lau directly at MarketingMadeSimple.com/seesharp.

Feeling stuck with your marketing efforts? Maybe your emails aren't hitting the mark or crafting marketing materials is leaving you overwhelmed and frustrated. Well, we've got your back! Call 615-649-0705 and let us your name, the name of your business, and what's got you stuck. If selected, your question could be featured in an upcoming episode where J.J. and April coach you through so you're finally unstuck.

Just call 615-649-0705 and let us your name, the name of your business, and what's got you stuck. We can't wait to hear from you!

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