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#155: Trying to Go Viral? Consistent Marketing is a Smarter Long-Term Strategy (And Here's Why)

Marketing Made Simple

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Emphasizing Consistent Marketing and Strategic Planning

This chapter stresses the significance of maintaining consistent marketing efforts rather than relying on viral moments, citing the failures that pave the way for successful campaigns. It advocates for strategic planning, clear objectives, testing methods, and prioritizing product quality and business model in marketing strategies.

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