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Marketing Made Simple

#150: The Resource-Wasting Pitfalls of Hasty Marketing and How to Avoid Them

Apr 3, 2024
30:15
Snipd AI
Avoid wasting time and money in marketing by creating a solid strategy first. Learn how to clarify your message, identify your target audience, and set achievable goals. Hear from a marketing expert about the importance of planning before diving into tactics.
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Podcast summary created with Snipd AI

Quick takeaways

  • Starting with a strategic plan before tactics can prevent wasted time and money in marketing efforts.
  • Setting clear, measurable goals is crucial for targeting the right audience and achieving marketing success.

Deep dives

Why Strategy is Vital Before Tactics in Marketing

Starting with strategy before diving into tactics is emphasized as pivotal in marketing. By focusing on the strategic foundation and customer understanding, businesses can save time, money, and enhance clarity. An example shared underscores the importance of aligning strategy with customer needs and brand positioning before implementing tactics like website development or pricing strategies.

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