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#150: The Resource-Wasting Pitfalls of Hasty Marketing and How to Avoid Them

Marketing Made Simple

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The Power of Strategic Marketing Planning

This chapter stresses the importance of formulating a solid marketing strategy before executing tactics, emphasizing the need for clear goals, a unique brand message, understanding the target audience, and thorough planning. It discusses the risks of neglecting strategy, especially when clients lack defined objectives, and advocates for a strategic approach to achieve successful marketing outcomes.

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