2min chapter

Marketing Made Simple cover image

#150: The Resource-Wasting Pitfalls of Hasty Marketing and How to Avoid Them

Marketing Made Simple

CHAPTER

Enhancing Marketing Messages with a Brand Script Tool

A discussion with a graphic artist and story brand certified guide on the importance of clarifying messages for effective marketing. She introduces the concept of using a brand script tool to capture marketing talking points and emphasizes understanding the customer story before creating marketing collateral.

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