#153: What's More Important in Your Website: Substance or Style?

7 snips

Apr 24, 2024

Discover why substance is more important than style on websites, as discussed by marketing experts. Learn about the power of storytelling in marketing strategy and the significance of intentionality in crafting clear messaging. Tune in to gain insights from a seasoned marketer and understand the shift towards prioritizing narrative over design for business success.

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ANECDOTE

Wedding Planning Analogy

JJ Peterson shares a personal anecdote about wedding planning.
They prioritized booking tattoo artists before securing a venue, causing logistical problems.

ADVICE

Story Before Design

Prioritize story over design in marketing materials, especially websites.
Start with compelling copy and then design around it, not the other way around.

ANECDOTE

Sixfold Price Increase

Kris Jones had a client who, after implementing StoryBrand, increased their prices sixfold.
This client, a consultant, felt more confident and showed up differently in their business interactions.

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Feeling stuck with your marketing efforts? Maybe your emails aren't hitting the mark or crafting marketing materials is leaving you overwhelmed and frustrated. Well, we've got your back! Call 615-649-0705 and let us your name, the name of your business, and what's got you stuck. If selected, your question could be featured in an upcoming episode where J.J. and April coach you through so you're finally unstuck.

Just call 615-649-0705 and let us your name, the name of your business, and what's got you stuck. We can't wait to hear from you!

Everyone loves a well-designed website. The aesthetic of the right visual effects, colors, and layout can draw the viewer in at first glance. But what happens when the substance of the site falls short? Too many business owners jump the gun and prioritize their website design over the story they’re trying to tell. They jump head-first into what they’re most excited about, without learning how to build the elements of their message in the right order.

In today’s episode, hosts Dr. J.J. Peterson and April Sunshine Hawkins talk with Kris Jones, a StoryBrand Certified Guide with 20 years of marketing experience. Kris takes the hot seat to answer the question: “What’s one big realization that has changed the way you do marketing?” She reveals the a-ha discovery that shifted her approach—and the significant impact this shift had on her clients’ success. Tune in and discover the importance of intentionality in marketing, and how strategy can make all the difference!

Contact StoryBrand Certified Guide Kris Jones directly at MarketingMadeSimple.com/Kris-Jones.

CLARIFY YOUR MARKETING AND CREATE YOUR FREE BRANDSCRIPT: Storybrand.com/sb7

TURN YOUR WEBSITE INTO A SALES MACHINE WITH THE ULTIMATE WEBSITE TEMPLATE: BusinessMadeSimple.com/Website

HIRE A STORYBRAND CERTIFIED GUIDE TO HELP CREATE THE MARKETING AND MESSAGING YOUR BUSINESS NEEDS TO GROW: MarketingMadeSimple.com

HELP US DELIVER EVEN MORE VALUE EACH WEEK BY COMPLETING OUR HERO MAKER SURVEY: StoryBrand.com/Survey

STORYBRAND INSTAGRAM: instagram.com/StoryBrand