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Marketing Made Simple
#153: What's More Important in Your Website: Substance or Style?
Apr 24, 2024
32:34
Snipd AI
Discover why substance is more important than style on websites, as discussed by marketing experts. Learn about the power of storytelling in marketing strategy and the significance of intentionality in crafting clear messaging. Tune in to gain insights from a seasoned marketer and understand the shift towards prioritizing narrative over design for business success.
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Quick takeaways
- Prioritizing strategy over aesthetics in marketing can prevent inefficiencies and setbacks in achieving long-term success.
- Integrating storytelling as a foundation for design work can create authentic connections with customers and increase client retention and perceived value of services.
Deep dives
Importance of Strategic Order in Marketing
Jumping headfirst into marketing strategies without a clear plan or strategy can lead to inefficiencies and setbacks in achieving long-term success. The podcast highlights the common mistake of focusing too much on aesthetics and visuals, like beautiful websites, before establishing a clear strategy and messaging. By setting up marketing initiatives in the right order and prioritizing strategy over aesthetics, businesses can avoid the need to backtrack and ensure their marketing efforts are effective in the long run.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode