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#153: What's More Important in Your Website: Substance or Style?

Marketing Made Simple

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Embracing Storytelling in Marketing Strategy

The chapter explores a shift towards prioritizing storytelling over design in marketing, leading to enhanced client success and business transformations. By embracing the Storybrand framework, the speaker highlights the power of storytelling in creating genuine connections and increasing confidence in services. Focus is placed on starting with a strong narrative foundation and collaboration to ensure effective storytelling in website creation.

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