Marketing Made Simple #151: How to Keep (and Captivate) the Attention of Prospective Customers
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Apr 10, 2024 Learn how to maintain the attention of potential customers and turn them into loyal buyers with practical tips from a seasoned marketing expert. Discover the power of lead generation, providing value upfront, and using SMS marketing for car wash businesses. Get insights on retaining customer attention with valuable content and driving business growth through lead generation and customer nurturing.
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Lead Generators: Offer Value Upfront
- Offer value upfront with lead generators, giving potential customers a "taste" of your product/service.
- This helps demonstrate expertise and builds trust, even if they don't buy immediately.
The Importance of Lead Generation
- Josh Taylor realized the crucial importance of lead generation for business survival, especially during unforeseen circumstances like COVID-19.
- Many businesses lost customers because they lacked contact information for follow-up communication.
From Copywriting to Lead Generation
- Josh Taylor initially focused on copywriting and one-liners, neglecting lead generation due to its perceived difficulty.
- He later realized the need for valuable lead generators to offer something worth exchanging contact information for.