Amy Porterfield, author of Two Weeks Notice and a leading expert on digital marketing and digital courses, shares expert advice on turning your unique knowledge into a great online course. She discusses the effectiveness of using webinars and emails to market digital products, as well as utilizing Instagram Reels for campaign success. Amy also emphasizes the benefits of launching the same course repeatedly and making gradual improvements.

Learn how to set effective goals and evaluate your current practices using the KISS method. Discover tips and motivation for marketers looking to improve their tactics and become more effective and satisfied in their marketing work. Explore the importance of aligning tasks with values and the internal struggles in goal-setting. Find out how to navigate the role of a coach and prioritize goals for inner calm and success.

Michael Hyatt, expert in goal-setting, shares his expertise on effective goal setting. Learn about setting realistic goals, completing the past, evaluating trade show marketing, designing the future using the SMARTER acronym, and creating smarter and more exciting marketing goals.

The hosts explore the power of vulnerability and how to overcome challenges. They emphasize the importance of discussing struggles and failures and reflect on their own experiences. They discuss embracing failure for personal and professional growth. The importance of maintaining a redemptive perspective in business is highlighted, along with setting goals for the new year.

Ashley Menzies Babatunde, creator and host of No Straight Path, joins Dr. J.J. Peterson and April Sunshine Hawkins to discuss the challenges of showing vulnerability at work. They explore the importance of embracing our humanity in the workplace and the need for a supportive community that encourages authenticity and creates a space for people to be their true selves. They also discuss navigating uncertainty, resilience, and the power of setting flexible goals connected to one's purpose.

Learn how to clarify your marketing and highlight the benefits of your product/service. Discover the importance of casting a vision of success for customers. Understand how success can be leveraged in marketing and the power of visualizing success. Join the hosts in a marketing challenge to brainstorm customer benefits and success.

Learn how to create a marketing piece that emphasizes the negative outcome if customers don't solve their problem. Address the loneliness epidemic and promote public health by considering the pain customers can avoid. Explore the significance of leveraging failure as a source of inspiration in marketing. Discover how to inform consumers about potential pain that can be avoided through a product or service.

Learn how to create effective calls-to-action in your marketing messages in under 5 minutes. Discover the significance of clear goals and decisive actions in storytelling. Explore the importance of crafting clear and convincing calls-to-action on websites. Listen as the hosts analyze a podcast and discuss a website with clear calls-to-action. Gain practical tips for improving marketing collateral to increase conversions.

Learn how to provide a clear plan to your customers, the importance of clarity in marketing messaging, analyzing a podcast about Shark Tank, including a clear plan in the brand script, and ways to incorporate the customer plan into your marketing strategy.

Learn how to position yourself as a guide in your customer's story using the Storybrand Framework. Discover tips on creating language that resonates with your customers. Hear the success story of Brown Toy Box and the importance of empathy and credibility in copywriting.