Marketing Made Simple #167: Getting Unstuck—How to Find Your Tribe and Market to a Niche Audience
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Jul 31, 2024 Discover how to effectively market to niche audiences by connecting with your specific 'tribe.' Learn about the challenges of promoting unique walking tours that delve into uncomfortable historical themes. Explore the power of influencer partnerships and social media, especially Instagram, in boosting visibility and engagement. Gain insights into optimizing your website to enhance conversions and attract ideal customers. Plus, hear actionable tips on leveraging testimonials and refining calls to action for a more impactful marketing strategy.
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Oxford's Charm
- Dr. JJ Peterson reminisces about Oxford, highlighting its historical charm and imaginative atmosphere.
- They visited CS Lewis's apartment and Tolkien's college, experiencing the settings that inspired their works.
Partner with Influencers
- Identify influencers in your niche who already have access to your target audience.
- Partner with them to leverage their established trust and connections for increased visibility.
Bakery Influencers
- Dr. JJ Peterson found London bakeries through Instagram influencers, not traditional search engines.
- This demonstrates the power of influencer recommendations in niche markets.