Marketing Made Simple

#167: Getting Unstuck—How to Find Your Tribe and Market to a Niche Audience

Jul 31, 2024

Discover how to effectively market to niche audiences by connecting with your specific 'tribe.' Learn about the challenges of promoting unique walking tours that delve into uncomfortable historical themes. Explore the power of influencer partnerships and social media, especially Instagram, in boosting visibility and engagement. Gain insights into optimizing your website to enhance conversions and attract ideal customers. Plus, hear actionable tips on leveraging testimonials and refining calls to action for a more impactful marketing strategy.

19:22

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Quick takeaways

Partnering with influencers in niche markets can enhance brand credibility and connect with target audiences effectively.

Identifying the platforms where your customers engage is crucial for crafting effective marketing strategies and reaching potential buyers.

Deep dives

Event Highlights and Notable Speakers

The HubSpot inbound conference is set to take place in Boston from September 18th to 20th, showcasing exciting keynotes from industry leaders. Notable speakers include Josh DiArmo from Disney, who will discuss storytelling and leveraging technology for brand engagement, alongside celebrities like Ryan Reynolds and Serena Williams. The conference promises to be an enriching experience for marketers, emphasizing innovative strategies within the marketing landscape. Attendees will have the opportunity to engage with expert insights and networking opportunities tailored to enhance their marketing skills.

Find Your Audience Where They Gather

01:23

Intro

2min

Voicemails and Unique Tours

6min

Leveraging Social Media for Travel and Marketing Insights

2min

Strategic Approach to Influencer Partnerships and Niche Marketing

3min

Optimizing Your Website for Conversions and Audience Engagement

6min

If you're targeting a niche market, reaching the right audience can feel tricky. Common marketing advice may work for some (or even most) companies, but it just doesn't seem to resonate with your unique customer base. For marketers and business owners in specialized industries, like tourism or art, success depends on connecting with a specific group of people—aka your "tribe"—who share distinct interests and needs. So how do you hone in your marketing efforts to really speak to your niche?

In this episode of Marketing Made Simple's Getting Unstuck series, hosts Dr. JJ Peterson and April Sunshine Hawkins chat with Paula Larsson, owner of Uncomfortable Oxford, a company that offers unique walking tours in the UK. Paula shares her challenges in reaching her niche audience. Dr. JJ and April provide actionable advice on leveraging influencer partnerships and optimizing her website to attract and convert new customers. Listen in and learn how to effectively market to your niche and attract your ideal buyers!

Want more insight into marketing to a niche audience? Go listen to episode #121: Media Magic How to Start Partnering with Influencers with StoryBrand Certified Guides Jo Caruana and Lauren Cockerell -

https://podcasts.apple.com/us/podcast/media-magic-how-to-start-partnering-with-influencers/id1569923210?i=1000630939733

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