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Marketing Made Simple
#167: Getting Unstuck—How to Find Your Tribe and Market to a Niche Audience
Jul 31, 2024
19:22
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Discover how to effectively market to niche audiences by connecting with your specific 'tribe.' Learn about the challenges of promoting unique walking tours that delve into uncomfortable historical themes. Explore the power of influencer partnerships and social media, especially Instagram, in boosting visibility and engagement. Gain insights into optimizing your website to enhance conversions and attract ideal customers. Plus, hear actionable tips on leveraging testimonials and refining calls to action for a more impactful marketing strategy.
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Quick takeaways
- Partnering with influencers in niche markets can enhance brand credibility and connect with target audiences effectively.
- Identifying the platforms where your customers engage is crucial for crafting effective marketing strategies and reaching potential buyers.
Deep dives
Event Highlights and Notable Speakers
The HubSpot inbound conference is set to take place in Boston from September 18th to 20th, showcasing exciting keynotes from industry leaders. Notable speakers include Josh DiArmo from Disney, who will discuss storytelling and leveraging technology for brand engagement, alongside celebrities like Ryan Reynolds and Serena Williams. The conference promises to be an enriching experience for marketers, emphasizing innovative strategies within the marketing landscape. Attendees will have the opportunity to engage with expert insights and networking opportunities tailored to enhance their marketing skills.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode