In this podcast, the hosts conduct a website audit for a listener following StoryBrand principles, offering actionable advice on website structure and messaging. They discuss improving audience engagement, utilizing LinkedIn for networking, and the power of niche marketing. Tune in for expert insights on refining your marketing strategy and website clarity.
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Quick takeaways
Importance of conveying clear, impactful messages on websites for quick visitor engagement.
Specific content clarity crucial for attracting audience traffic and improving website performance.
Significance of clear website headers, solving customer problems, and strong call-to-action for effective marketing.
Deep dives
HubSpot's Inbound Conference in Boston
The HubSpot's Inbound conference is scheduled in Boston from September 18th - 20th, known for its marketing content. Key speakers like Josh DiArmo, Ryan Reynolds, and Serena Williams will discuss various topics.
Website Visitor Engagement
Highlighting the short attention span of website visitors, the importance of conveying clear, impactful messages on websites to engage visitors quickly is stressed.
Support for Trace in Marketing Challenges
The episode addresses Trace's marketing struggles despite following StoryBrand principles, providing website improvement suggestions and encouraging specific content clarity on attracting audience traffic.
Auditing Website Headers for Clarity
Emphasizing the significance of clear website headers defining services offered, solving customer problems, and showcasing resulting advantages, the importance of a strong call-to-action is highlighted for effective marketing.
Conclusion and Call-to-Action
The episode concludes with a call-to-action urging listeners to assess their website headers for clarity, highlights the role of clear communication in customer decision-making, and connects website clarity to positive customer outcomes and guiding others as a 'Hero Maker'.
Is your marketing falling flat, even when you’re putting in the work and following all the best advice? You've read the books, listened to the podcasts, and implemented the strategies, but you're still not seeing the results you want. It can be a frustrating puzzle, especially for those who’ve invested time and energy learning solid marketing frameworks like StoryBrand. So where might you be going wrong?
In today’s episode of our Getting Unstuck series, hosts Dr. JJ Peterson and April Sunshine Hawkins conduct an in-depth website audit for Trace Hobson Training and Coaching. Trace, like many of our listeners, has been following StoryBrand principles but feels stuck with his website's performance. Through this live audit, J.J. and April offer specific, actionable advice on website structure, clear messaging, and CTA optimization. If you're struggling with your website or other aspects of your marketing, tune in and get expert insights to help you refine your strategy and get much better results!
You can see Trace's website and follow along with J.J. and April's coaching at TraceHobson.mykajabi.com.
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CLARIFY YOUR MARKETING AND CREATE YOUR FREE BRANDSCRIPT: Storybrand.com/sb7