Marketing Made Simple #166: Getting Unstuck—Your Website's Secret Flaws (And How to Find Them)
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Jul 24, 2024 In this podcast, the hosts conduct a website audit for a listener following StoryBrand principles, offering actionable advice on website structure and messaging. They discuss improving audience engagement, utilizing LinkedIn for networking, and the power of niche marketing. Tune in for expert insights on refining your marketing strategy and website clarity.
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Listener Voicemail: Stuck After StoryBrand
- Trace called describing his problem: he followed StoryBrand but the website isn't converting.
- He's juggling a full-time job and hesitates to hire a StoryBrand expert due to cost fears.
Make Your Header Shockingly Simple
- Simplify your website header: name the problem, state what you do, and show the result.
- Move detailed, poetic copy below the header to prevent overwhelming visitors.
Header Audit: Three Quick Questions
- Audit your header for three answers: what you offer, how it makes life better, and how to get it.
- Ensure the call-to-action stands out with a distinct color and placement.