#159: From Complicated to Concise—The Formula for a Flawless Marketing Pitch

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Jun 5, 2024

Learn how to simplify complex marketing messages into concise one-liners that resonate with your audience. Discover the magic of addressing customer needs and benefits in a clear and engaging way. Explore practical tips and examples from a certified marketing guide on crafting effective marketing pitches. Dive into a case study on improving website engagement through clear messaging. Uncover the power of targeting niche audiences and positioning your business as a guide to solve their problems.

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Introduction

00:00 • 3min

Crafting a Compelling Marketing Pitch

02:43 • 13min

Diversifying Customer Base with Marketing Pitches

15:56 • 6min

Simplifying Messaging and Addressing Core Problems for Effective Communication

22:15 • 6min

Case Study: Transforming Website Engagement Through Clear Marketing Pitch

28:01 • 5min

Identifying and Targeting Niche Audiences for Business Growth

32:46 • 2min

Why does talking about your business sometimes feel like explaining rocket science to a 5-year-old? If your message is drowning in technical terms or marketing speak, you might just be alienating your audience instead of drawing them in. Countless businesses find themselves tangled in jargon that might impress a fellow expert but leaves potential customers scratching their heads. Cutting through this complexity and speaking directly to your audience’s needs can be the game-changer your business is looking for. But how exactly do you do that?

In this week’s episode, hosts Dr. JJ Peterson and April Sunshine Hawkins chat with Curt Stockwell, a StoryBrand Certified Guide and the owner of Well Dressed Walrus, a marketing agency based in Spokane, Washington. They dive into the magic of the one-liner, a succinct formula that neatly packages your customer’s problem, your solution, and the benefits they can expect. You’ll learn how to simplify your message in a way that puts your customer right at the heart of your story. Listen in and find out how to craft a one-liner that will transform your marketing efforts, making them more understandable and engaging for everyone!

Contact StoryBrand Certified guide Curt Stockwell directly at MarketingMadeSimple.com/Curt-Stockwell.

Needing to clarify your message so more customers engage? Register for our upcoming StoryBrand Marketing Workshop July 23-24, 2024 at StoryBrand.com/Workshop. In this virtual workshop you will learn directly from Donald Miller and Dr. J.J. Peterson how to create a clear message and walk away with a 5-part marketing plan to help boost revenue and grow your business. Register now at StoryBrand.com/Workshop.

CLARIFY YOUR MARKETING AND CREATE YOUR FREE BRANDSCRIPT: Storybrand.com/sb7

TURN YOUR WEBSITE INTO A SALES MACHINE WITH THE ULTIMATE WEBSITE TEMPLATE: BusinessMadeSimple.com/Website

HIRE A STORYBRAND CERTIFIED GUIDE TO HELP CREATE THE MARKETING AND MESSAGING YOUR BUSINESS NEEDS TO GROW: MarketingMadeSimple.com

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