The hosts explore the power of vulnerability and how to overcome challenges. They emphasize the importance of discussing struggles and failures and reflect on their own experiences. They discuss embracing failure for personal and professional growth. The importance of maintaining a redemptive perspective in business is highlighted, along with setting goals for the new year.

Ashley Menzies Babatunde, creator and host of No Straight Path, joins Dr. J.J. Peterson and April Sunshine Hawkins to discuss the challenges of showing vulnerability at work. They explore the importance of embracing our humanity in the workplace and the need for a supportive community that encourages authenticity and creates a space for people to be their true selves. They also discuss navigating uncertainty, resilience, and the power of setting flexible goals connected to one's purpose.

Learn how to clarify your marketing and highlight the benefits of your product/service. Discover the importance of casting a vision of success for customers. Understand how success can be leveraged in marketing and the power of visualizing success. Join the hosts in a marketing challenge to brainstorm customer benefits and success.

Learn how to create a marketing piece that emphasizes the negative outcome if customers don't solve their problem. Address the loneliness epidemic and promote public health by considering the pain customers can avoid. Explore the significance of leveraging failure as a source of inspiration in marketing. Discover how to inform consumers about potential pain that can be avoided through a product or service.

Learn how to create effective calls-to-action in your marketing messages in under 5 minutes. Discover the significance of clear goals and decisive actions in storytelling. Explore the importance of crafting clear and convincing calls-to-action on websites. Listen as the hosts analyze a podcast and discuss a website with clear calls-to-action. Gain practical tips for improving marketing collateral to increase conversions.

Learn how to provide a clear plan to your customers, the importance of clarity in marketing messaging, analyzing a podcast about Shark Tank, including a clear plan in the brand script, and ways to incorporate the customer plan into your marketing strategy.

Learn how to position yourself as a guide in your customer's story using the Storybrand Framework. Discover tips on creating language that resonates with your customers. Hear the success story of Brown Toy Box and the importance of empathy and credibility in copywriting.

CLARIFY YOUR ALL OF YOUR MARKETING AND MESSAGING IN ONLY TWO DAYS AND START 2024 OF WITH A PLAN! REGISTER NOW FOR THE UPCOMING STORYBRAND MARKETING WORKSHOP HAPPENING DECEMBER 5 & 6, 2023:  StoryBrand.com/LIVE   --   ‘Tis the season when everything can feel a little out of control. We're all splitting focus between our business, our marketing, our family, and our friends. It can feel like we don't have even an extra second to spare for making sure that we're still on track to finish the year strong and hit our goals. So how can you keep your business moving forward even in the midst of this crazy season?   In our 5 Minute Marketing Challenge series, you’ll learn one simple marketing effort you can do in under 5 minutes. Today, join Dr. J.J. Peterson and co-host April Sunshine Hawkins as they help you identify the external, internal, and philosophical problems your customers face. Listen in and learn how to make marketing content that shows your product or services as the solution to your customer’s needs!   --   CLARIFY YOUR MARKETING HEADING INTO THE 2024 AND CREATE YOUR FREE BRANDSCRIPT: Storybrand.com/sb7   TURN YOUR WEBSITE INTO A SALES MACHINE WITH THE ULTIMATE WEBSITE TEMPLATE: BusinessMadeSimple.com/Website   HIRE A STORYBRAND CERTIFIED GUIDE TO HELP CREATE THE MARKETING AND MESSAGING YOUR BUSINESS NEEDS TO GROW: MarketingMadeSimple.com   HELP US DELIVER EVEN MORE VALUE EACH WEEK BY COMPLETING OUR HERO MAKER SURVEY: StoryBrand.com/Survey   STORYBRAND INSTAGRAM: instagram.com/StoryBrand

Learn about the challenges of marketing during the busy holiday season. Discover the importance of clear messaging and the Storybrand framework. Hear about the success story of Brown Toy Box and learn how to create effective website copy.

Discover the power of consistency in marketing and how small, daily actions can lead to long-term success. Learn about the importance of taking small steps consistently during the holiday season to achieve better marketing results. Hear personal stories of success through consistent actions and find out how to hire a StoryBrand Certified Guide for effective marketing. Stay tuned for a series of episodes with quick and actionable marketing strategies that can be implemented in just five minutes.