Marketing Made Simple #169: Getting Unstuck—What Should You Do When Haters Cause a PR Nightmare for Your Brand?
Aug 14, 2024
Holly, a business owner, seeks guidance on navigating a PR crisis caused by damaging rumors. The discussion highlights the critical role of reputation in business and offers effective strategies for reclaiming narrative control. Key topics include leveraging testimonials to build trust, engaging community leaders to restore credibility, and transforming negative situations into powerful stories of triumph. The conversation emphasizes the power of storytelling in branding, urging businesses to invite customers into their journey for a stronger connection.
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The Cola Wars
- The "cola wars" between Coca-Cola and Pepsi demonstrate how attacking another brand can harm both brands.
- Negative campaigns often backfire.
Combat Misinformation with Storytelling
- Repeatedly tell your story instead of directly attacking misinformation.
- This approach takes the higher road, which, while more challenging, ultimately benefits your brand.
Use Testimonials
- Leverage testimonials from satisfied customers to counter negative rumors.
- Let others reinforce your positive story and build trust.