Marketing Made Simple

#169: Getting Unstuck—What Should You Do When Haters Cause a PR Nightmare for Your Brand?

Aug 14, 2024

Holly, a business owner, seeks guidance on navigating a PR crisis caused by damaging rumors. The discussion highlights the critical role of reputation in business and offers effective strategies for reclaiming narrative control. Key topics include leveraging testimonials to build trust, engaging community leaders to restore credibility, and transforming negative situations into powerful stories of triumph. The conversation emphasizes the power of storytelling in branding, urging businesses to invite customers into their journey for a stronger connection.

24:05

Creator website

Episode guests

Holly

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Episode notes

Podcast summary created with Snipd AI

Quick takeaways

Maintaining focus on your core story and promoting positive narratives is essential to counteract harmful rumors and misinformation.

Utilizing testimonials and building alliances with community figures can effectively help brands transform negativity into compelling stories of triumph.

Deep dives

Supporting Entrepreneurs with Resources

Starting a business can be challenging, but there are tools available to simplify the process significantly. One notable resource is an entrepreneurship kit that provides step-by-step guidance, helping aspiring entrepreneurs progress from vague ideas to fully functional businesses. This kit includes project management templates, professional email setups, and skill development resources, all designed to support every step of the business journey. Best of all, these resources are offered for free, demonstrating a commitment to making entrepreneurship more accessible.

Intro

3min

The Dangers of Negative Marketing

9min

Strategies for Addressing Objections and Rumors in Branding

2min

Strategies for Managing Rumors and Building Credibility

3min

Empowering Brands Through Storytelling

7min

Your reputation is everything. It's the lifeblood of your business. But what happens when nasty rumors start to circulate? It can feel like an unfair fight. The fear, the uncertainty, the damage to your brand... it's a nightmare! And when your integrity gets called into question, it’s a gut punch and you may not be sure how to fight back. So what should you do?

In this week’s episode of our Getting Unstuck series, J.J. and April help caller Holly with this very issue. Holly is a business owner who's facing a wave of harmful rumors. Drawing on marketing psychology and crisis management, they'll share proven strategies for taking control of your narrative, overcoming objections, and transforming those rumors into a powerful story of triumph. Listen in and learn how to leverage the power of testimonials, build alliances with trusted community figures, and ultimately, position your brand as the hero that your customers deserve!

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Marketing Made Simple

#169: Getting Unstuck—What Should You Do When Haters Cause a PR Nightmare for Your Brand?

Episode guests

Podcast summary created with Snipd AI

Quick takeaways

Deep dives

Supporting Entrepreneurs with Resources

The Ineffectiveness of Attack Strategies

Controlling Your Narrative Against Misinformation

Remember Everything You Learn from Podcasts