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7min chapter
#169: Getting Unstuck—What Should You Do When Haters Cause a PR Nightmare for Your Brand?
Marketing Made Simple
Empowering Brands Through Storytelling
This chapter emphasizes the significance of narrative control in marketing, encouraging brands to frame their messaging to invite customers into a shared story. It explores storytelling archetypes and provides practical steps for transforming challenges into opportunities, positioning brands as guides in the journey of their customers.
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