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#169: Getting Unstuck—What Should You Do When Haters Cause a PR Nightmare for Your Brand?

Marketing Made Simple

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The Dangers of Negative Marketing

This chapter explores the counterproductive effects of brand attacks and negative marketing strategies, drawing parallels between historical rivalries like Coca-Cola and Pepsi. It also offers insights on managing brand narratives amidst criticism, highlighting the importance of focusing on positive testimonials and addressing customer objections.

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