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#169: Getting Unstuck—What Should You Do When Haters Cause a PR Nightmare for Your Brand?

Marketing Made Simple

CHAPTER

The Dangers of Negative Marketing

This chapter explores the counterproductive effects of brand attacks and negative marketing strategies, drawing parallels between historical rivalries like Coca-Cola and Pepsi. It also offers insights on managing brand narratives amidst criticism, highlighting the importance of focusing on positive testimonials and addressing customer objections.

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