Marketing Made Simple
#170: Getting Unstuck—How to Keep Your Customers Interested After the Initial Hype Dies Down
Aug 21, 2024
Tina Cusker, owner of La Cuisine, shares her experience with declining interest in her once-popular cooking classes. She discusses how reducing class frequency led to a drop in customer engagement. The hosts offer practical tips for reigniting interest, emphasizing the importance of regular email communication and nurturing relationships. They explore creative strategies like lead generators and social media partnerships to keep customers engaged. Ultimately, they provide insights on sustaining excitement and ensuring continued customer loyalty.
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Quick takeaways
- Maintaining consistent customer engagement relies on strategic incentives, such as enticing email sign-ups for exclusive access to products and promotions.
- Utilizing consistent marketing strategies, like regular email notifications and fostering urgency, can significantly enhance attendance and customer interest in offerings.
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