Marketing Made Simple #170: Getting Unstuck—How to Keep Your Customers Interested After the Initial Hype Dies Down
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Aug 21, 2024 
Tina Cusker, owner of La Cuisine, shares her experience with declining interest in her once-popular cooking classes. She discusses how reducing class frequency led to a drop in customer engagement. The hosts offer practical tips for reigniting interest, emphasizing the importance of regular email communication and nurturing relationships. They explore creative strategies like lead generators and social media partnerships to keep customers engaged. Ultimately, they provide insights on sustaining excitement and ensuring continued customer loyalty.
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Regular Email Communication
- Regularly email customers about upcoming classes and how quickly they sell out.
- This helps customers plan and creates anticipation, especially for those not planning months in advance.
Nurture Emails
- Gather email addresses and send weekly or monthly emails with announcements, tips, and upcoming events.
- Nurture emails keep you top-of-mind and increase sales.
Incentivize Email Sign-Ups
- Offer valuable incentives like early access or exclusive information to encourage email sign-ups.
- Use clear calls to action on your website and in-store, such as QR codes.