Marketing Made Simple #171: Getting Unstuck (feat. Amy Porterfield)—Can You Launch Your Online Course with Zero Audience?
18 snips
Aug 28, 2024 Amy Porterfield, a leading expert in online course creation and digital marketing, joins J.J. and April to discuss how to launch an online course without an existing audience. She shares proven strategies for building an audience through valuable content and personal connections. The conversation covers nurturing relationships with potential customers and the critical role of an email list for success. Amy also promotes her upcoming bootcamp, packed with practical advice for aspiring course creators.
AI Snips
Chapters
Transcript
Episode notes
Building an Audience
- Start by creating valuable content on social media and through a lead magnet.
- Focus on building an email list for higher conversions than social media.
Email List vs. Social Media
- Social media platforms are "rented land" because algorithms can change, impacting your reach.
- Control your email list; you decide when and what to send, ensuring consistent communication with your audience.
Adding Value in Emails
- Provide value in your emails before selling, such as tips, stories, or behind-the-scenes content.
- Use subjectline.com to create compelling subject lines that increase open rates.