11min chapter

Marketing Made Simple cover image

#171: Getting Unstuck (feat. Amy Porterfield)—Can You Launch Your Online Course with Zero Audience?

Marketing Made Simple

CHAPTER

Building an Email List for Course Success

This chapter emphasizes the critical role of building an email list prior to launching an online course, advocating for a target of at least 500 subscribers. It presents real-life case studies showcasing successful launches with smaller audiences, highlighting strategies such as value provision and email marketing. Additionally, the chapter outlines a structured approach to course creation, focusing on audience needs, market validation, and effective communication strategies to maximize engagement and sales.

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