Marketing Made Simple

#168: Getting Unstuck—How to Fund Your Startup When You're Strapped for Cash

Aug 7, 2024

34:17

Snipd AI

Feeling stuck on funding your startup? Discover how to navigate financial hurdles with creativity and clarity. Learn to craft an impactful one-liner that resonates with investors and customers alike. Master the art of building a compelling elevator pitch and website. Uncover the secrets of lead generators and effective email marketing to attract interest. Plus, get insights on creating a pitch deck that addresses investor concerns. Transform your ideas into a thriving business without breaking the bank!

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Quick takeaways

Establishing a clear message and effective one-liner is essential for attracting customers and securing investor interest in your startup.

Generating an email list before launching your business builds anticipation and serves as a valuable tool in engaging potential customers and investors.

Deep dives

The Entrepreneurship Kit to Simplify Business Startups

Starting a business can be overwhelming, but an entrepreneurship kit is available to streamline the process. This kit provides step-by-step guidance and valuable frameworks, supporting aspiring business owners from initial concept through to initial public offering (IPO). It includes essential tools like project management templates, professional email formats, and skill development resources, all offered for free. This comprehensive approach encourages individuals to transform their ideas into viable businesses without excessive barriers.

Intro

2min

Funding Startups with Creativity

4min

Crafting Your Business Narrative: Understanding Customer Needs

2min

Crafting the Perfect One-Liner

7min

Essential Steps to Kickstart Your Business

4min

Building Lead Generators and Attracting Investment Through Email Lists

3min

Mastering Email Marketing for Startup Success

3min

Crafting a Compelling Investor Pitch Deck

5min

Refining Your Marketing Message through Brand Scripts

3min

Being a scrappy entrepreneur is all about making the most of what you have. But when it comes to funding your business, it's easy to feel like you've hitting a brick wall. Financial realities can make your dream of starting a business seem unlikely, or worse: completely impossible. Have hope, heromaker! If you're bootstrapping your startup, you just need to know the right steps to launch without breaking the bank.

In this episode of our Getting Unstuck series, hosts J.J. Peterson and April Sunshine Hawkins respond to a question from listener Alonzo of Hourglass Productions. As a first-time LLC owner, he’s feeling stuck because he doesn't know how to fund his business. J.J. and April walk him through the steps he needs to take to get his business off the ground, including clarifying his message, creating an elevator pitch, building a website, and attracting investors. Tune in and learn how to fund your business without losing your shirt!

Need more clarity on how you can build out the ultimate marketing funnel for your business? Listen to our deep dive episodes below:

#148: The Power of a One-Liner to Unite Your Team and Transform Your Marketing https://podcasts.apple.com/us/podcast/the-power-of-a-one-liner-to-unite-your-team/id1569923210?i=1000649837792

#13: How to Create a Website that Works https://podcasts.apple.com/us/podcast/how-to-create-a-website-that-works/id1569923210?i=1000535392375

#14: Why You Need a Lead Generator and How to Build One https://podcasts.apple.com/us/podcast/why-you-need-a-lead-generator-and-how-to-build-one/id1569923210?i=1000536254780

#114: How to Write Nurture Emails (The Right Way) https://podcasts.apple.com/us/podcast/how-to-write-nurture-emails-the-right-way/id1569923210?i=1000625367118

#116: The Ultimate “Non-Salesy” Sales Email Formula https://podcasts.apple.com/us/podcast/marketing-made-simple/id1569923210?i=1000626928831

CLARIFY YOUR MARKETING AND CREATE YOUR FREE BRANDSCRIPT: Storybrand.com/sb7

HIRE A STORYBRAND CERTIFIED GUIDE TO HELP CREATE THE MARKETING AND MESSAGING YOUR BUSINESS NEEDS TO GROW: MarketingMadeSimple.com

HELP US DELIVER EVEN MORE VALUE EACH WEEK BY COMPLETING OUR HERO MAKER SURVEY: StoryBrand.com/Survey

STORYBRAND INSTAGRAM: instagram.com/StoryBrand