
Marketing Made Simple
Every week on Marketing Made Simple, you'll get practical tips to make your marketing easy and make it work!
Latest episodes

10 snips
Jul 17, 2024 • 22min
#165: Getting Unstuck—Solving the Lead Generation Puzzle
Discover lead generation strategies and the secrets to filling your pipeline with potential customers. Learn from Bryton Nield's experience with Dentist Partner Pros and how the StoryBrand framework can revolutionize your marketing approach. Uncover the importance of clear messaging on websites, leveraging AI in digital marketing, and effective lead generation tactics such as referral programs and customer empowerment.

18 snips
Jul 10, 2024 • 26min
#164: Getting Unstuck—6 Tips to Deliver a Better Presentation that Closes More Sales
Discover 6 tips for delivering powerful sales presentations that convert leads. Learn how to address marketing challenges effectively and enhance your presentation techniques for sales success using emotional connections, authority, and a clear call to action. Join a virtual marketing workshop to refine your message with the StoryBrand framework and boost revenue.

Jul 3, 2024 • 32min
#163: Get Your Audience From “Don’t Care” to “Buy Now” With Better Copy
Discover how businesses can transition their audience from 'I don't care' to 'buy now' by focusing on customer-centric marketing. Learn key insights from a StoryBrand Certified Guide on writing effective marketing copy that resonates with customers. Explore the importance of crafting emotionally resonant messaging and avoiding the common mistake of leading with your own story.

4 snips
Jun 26, 2024 • 32min
#162: Let’s Have a Heart to Heart—How Is Your Well-Being Affecting Your Creative Work?
Learn from StoryBrand Certified Guide, Will Turner, about overcoming burnout by aligning work with personal values. Explore the impact of well-being on creativity and the importance of self-care for business success.

Jun 19, 2024 • 33min
#161: How to Handle Objections the StoryBrand Way
Guest Angie Schultz, a StoryBrand Certified Guide, discusses handling objections the StoryBrand way. Topics include serving customers, empathy in objections, and turning objections into opportunities. The podcast emphasizes the importance of using storytelling to address pain points and building trust through proactive objection handling.

25 snips
Jun 12, 2024 • 29min
#160: From Local to Global—How to Adapt Your Message for International Audiences
Exploring challenges of international marketing, adapting messages for diverse audiences, using StoryBrand framework globally, balancing authority and empathy in messaging, trusting data over personal preferences, making small branding adjustments, and tailoring framework for diverse cultures.

9 snips
Jun 5, 2024 • 35min
#159: From Complicated to Concise—The Formula for a Flawless Marketing Pitch
Learn how to simplify complex marketing messages into concise one-liners that resonate with your audience. Discover the magic of addressing customer needs and benefits in a clear and engaging way. Explore practical tips and examples from a certified marketing guide on crafting effective marketing pitches. Dive into a case study on improving website engagement through clear messaging. Uncover the power of targeting niche audiences and positioning your business as a guide to solve their problems.

8 snips
May 29, 2024 • 29min
#158: The Right Way to Woo Your Customers (And Keep Them Coming Back For More)
Explore the importance of building customer relationships through storytelling and understanding needs. Learn strategies for engaging customers in a narrative and fostering loyalty for repeat purchases. Discover the success of full-funnel advertising in boosting sales and brand engagement, and leveraging customer aspirational identity in marketing strategies.

May 22, 2024 • 29min
#157: How to Turn Sales Team Feedback into Marketing Gold
Discover the importance of bridging the gap between sales and marketing teams to enhance marketing strategies and drive revenue. Learn how to effectively communicate feedback from sales to improve marketing efforts. Explore the benefits of collaboration and alignment between sales and marketing for successful business growth.

May 15, 2024 • 28min
#156: How to Convert Customers Stuck On the Fence
Discover how to create a sense of urgency in marketing to convert procrastinating customers into action takers. Learn about harnessing the power of deadlines, effective B2C marketing strategies, launching a new business with direct response marketing, and creating urgency in sales emails.
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