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Marketing Made Simple

Latest episodes

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Feb 7, 2024 • 40min

#142: Is It Time to Launch Your Lucrative Coaching Career? (Business Made Simple Podcast REPLAY)

Learn how to launch a lucrative coaching career by leveraging your expertise and finding your niche. Discover the principles and steps outlined in the book 'Coach Builder' by Donald Miller. Explore different coaching business ideas outside of marketing, such as cheese making and state fair competitions. Understand the importance of creating and packaging coaching products, and automating customer relationships through a CRM. Gain insights into mapping the client journey and utilizing marketing collateral to upsell clients.
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Jan 31, 2024 • 27min

#141: Jeremy Cowart—How to Push Through Creative Struggles

Renowned artist and photographer Jeremy Cowart shares his tips on how to push through creative struggles in marketing. The importance of vulnerability, collaboration, and unusual props in photography are also discussed. Connecting with others through sharing struggles can lead to business opportunities.
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Jan 30, 2024 • 5min

Coach Builder Limited Series PREVIEW—Your First Step to Starting a Successful Coaching Business

Learn how to pivot your career into coaching and create a system to sell your knowledge and expertise. Understand the importance of offering a range of products in coaching businesses and how to determine demand. Don't miss the upcoming Coach Builder limited podcast series.
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Jan 25, 2024 • 15min

#140: Inclusivity in Action—How Are You Showing Up For Your Customers?

Learn about the importance of inclusion in marketing. Explore inclusive resources at a camp for neurodiverse students. Discover how Nashville Children's Theater creates an inclusive environment. Find out about the theater's inclusive initiatives and suggestions for marketing inclusively.
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Jan 24, 2024 • 29min

#139: Inclusive Marketing—How to Make More of Your Customers Feel Seen

Guest Sonia Thompson, host of the Inclusion in Marketing podcast, shares real-world tips on making marketing more welcoming. Topics include creating a sense of belonging for customers, evaluating inclusivity efforts, understanding different consumer identities, creating inclusive experiences for people with dietary restrictions, and choosing specific customer groups to focus on.
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Jan 23, 2024 • 4min

Turn Your Expertise Into a Thriving Coaching Business—New Business Made Simple Limited Series Coming February 6!

Learn how to turn your expertise into a successful coaching business and pivot your career. Discover the essential steps to establish a thriving coaching business and make more money by working less. Get valuable insights on identifying strengths, selling knowledge, and growing your coaching business.
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Jan 18, 2024 • 18min

#138: Webinar Woes? Here's How to Plan and Execute Them Flawlessly

Discover practical insights into creating and executing webinars to grow your business. Learn about the importance of valuable content and effective promotion strategies. Find out how to host successful webinars, drive sales, and ensure flawless planning and execution.
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Jan 17, 2024 • 31min

#137: Amy Porterfield—Are You Sitting on a Digital Course Goldmine?

Amy Porterfield, author of Two Weeks Notice and a leading expert on digital marketing and digital courses, shares expert advice on turning your unique knowledge into a great online course. She discusses the effectiveness of using webinars and emails to market digital products, as well as utilizing Instagram Reels for campaign success. Amy also emphasizes the benefits of launching the same course repeatedly and making gradual improvements.
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Jan 11, 2024 • 15min

#136: Goal-Setting Genius—How to Use the KISS Method in Your Marketing

Learn how to set effective goals and evaluate your current practices using the KISS method. Discover tips and motivation for marketers looking to improve their tactics and become more effective and satisfied in their marketing work. Explore the importance of aligning tasks with values and the internal struggles in goal-setting. Find out how to navigate the role of a coach and prioritize goals for inner calm and success.
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Jan 10, 2024 • 39min

#135: Michael Hyatt—The Secret to Setting Better Goals (And Actually Achieving Them!)

Michael Hyatt, expert in goal-setting, shares his expertise on effective goal setting. Learn about setting realistic goals, completing the past, evaluating trade show marketing, designing the future using the SMARTER acronym, and creating smarter and more exciting marketing goals.

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