Marketing Made Simple

#161: How to Handle Objections the StoryBrand Way

Jun 19, 2024

Guest Angie Schultz, a StoryBrand Certified Guide, discusses handling objections the StoryBrand way. Topics include serving customers, empathy in objections, and turning objections into opportunities. The podcast emphasizes the importance of using storytelling to address pain points and building trust through proactive objection handling.

32:52

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Episode guests

Angie Schultz

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Episode notes

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Quick takeaways

Handle objections with empathy and clarity to serve customers better.

Focus on guiding and assisting clients for greater satisfaction and success in business.

Deep dives

Helping Customers Clarify Their Message

By attending the StoryBrand Live Workshop, individuals can receive live guidance to walk through the StoryBrand framework, identifying what their customers want and the problems they face. Expert StoryBrand coaches assist in clarifying messaging to better connect with customers.

Intro

3min

Exploring the Relationship Between Generosity and Happiness

5min

Transforming Stories for Brands

6min

Importance of Addressing Pain in StoryBrand Framework

7min

Creating an 'Yeah-But' Agreement Plan for Trust and Support

4min

Transformative Impact of StoryBrand Framework in Business and Personal Life

8min

If you’ve done any kind of sales or marketing, you know that handling customer objections is a huge part of the job. Unfortunately, most companies have a hard time overcoming objections and helping customers see the value they have to offer. The result? They become sales-ey and lose sight of the goal: serving their customers.

In today’s episode, J.J. and April sit down with StoryBrand Certified Guide, Angie Schultz, as she shares her experience using the StoryBrand framework in her own business and in the businesses of her clients. You’ll learn how to handle objections with empathy and clarity (the StoryBrand way!) so you never lose sight of truly serving people. If you want to go from selling to serving in the way you handle objections, this episode is for you! Listen now.

Contact StoryBrand Certified Guide Angie Schultz directly at MarketingMadeSimple.com/Angie-Schultz.

Needing to clarify your message so more customers engage? Register for our upcoming StoryBrand Marketing Workshop July 23-24, 2024 at StoryBrand.com/Workshop. In this virtual workshop you will learn directly from Donald Miller and Dr. J.J. Peterson how to create a clear message and walk away with a 5-part marketing plan to help boost revenue and grow your business. Register now at StoryBrand.com/Workshop.

CLARIFY YOUR MARKETING AND CREATE YOUR FREE BRANDSCRIPT: Storybrand.com/sb7

TURN YOUR WEBSITE INTO A SALES MACHINE WITH THE ULTIMATE WEBSITE TEMPLATE: BusinessMadeSimple.com/Website

HIRE A STORYBRAND CERTIFIED GUIDE TO HELP CREATE THE MARKETING AND MESSAGING YOUR BUSINESS NEEDS TO GROW: MarketingMadeSimple.com

HELP US DELIVER EVEN MORE VALUE EACH WEEK BY COMPLETING OUR HERO MAKER SURVEY: StoryBrand.com/Survey

STORYBRAND INSTAGRAM: instagram.com/StoryBrand

Remember Everything You Learn from Podcasts

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Marketing Made Simple

#161: How to Handle Objections the StoryBrand Way

Episode guests

Podcast summary created with Snipd AI

Quick takeaways

Deep dives

Helping Customers Clarify Their Message

Serving Others Leads to Happiness and Success

Importance of Serving in Marketing

Creating an Agreement Plan for Customers

Remember Everything You Learn from Podcasts