5min chapter

Marketing Made Simple cover image

#161: How to Handle Objections the StoryBrand Way

Marketing Made Simple

CHAPTER

Exploring the Relationship Between Generosity and Happiness

Exploring the link between generosity, serving others, and happiness, the chapter underlines the positivity and fulfillment that comes from being altruistic. It emphasizes the benefits of selflessness in different spheres such as business and marketing, citing research that supports the idea that helping others brings greater satisfaction than just pursuing personal achievements.

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