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7min chapter
#161: How to Handle Objections the StoryBrand Way
Marketing Made Simple
Importance of Addressing Pain in StoryBrand Framework
The chapter highlights the significance of acknowledging and addressing the pain or problem in a story before providing solutions, even if it may be uncomfortable. It also delves into applying the StoryBrand framework to creating a donor brand script for nonprofits, emphasizing understanding the stories of both beneficiaries and donors.
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