Marketing Made Simple
#160: From Local to Global—How to Adapt Your Message for International Audiences
Jun 12, 2024
Exploring challenges of international marketing, adapting messages for diverse audiences, using StoryBrand framework globally, balancing authority and empathy in messaging, trusting data over personal preferences, making small branding adjustments, and tailoring framework for diverse cultures.
28:40
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Quick takeaways
- Understanding cultural differences is crucial in international marketing to effectively resonate with diverse audiences.
- Adapting the StoryBrand framework to specific cultural contexts can enhance brand messaging and audience reception.
Deep dives
Benefits of StoryBrand Live Workshop
Attending the StoryBrand Live Workshop offers participants a chance to engage with the material actively, receive real-time feedback, and plan their progress. This workshop focuses on clarifying messages using the StoryBrand framework with the assistance of expert coaches, ultimately enhancing participants' understanding of their customers' needs and problems.
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