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#160: From Local to Global—How to Adapt Your Message for International Audiences

Marketing Made Simple

CHAPTER

Adapting Marketing Messages for International Audiences

The chapter delves into the importance of adapting marketing messages for different cultural audiences, showcasing examples of conducting StoryBrand workshops in various countries like the UK, Australia, and Holland. It features a guest from StoryBrand Netherlands, discussing the journey of launching StoryBrand in the Netherlands and the nuances of adjusting the brand script for different cultures. The speakers stress the significance of balancing authority and empathy in brand messaging for international audiences, emphasizing the need for cultural awareness and sensitivity.

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