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#160: From Local to Global—How to Adapt Your Message for International Audiences

Marketing Made Simple

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Trusting Data Over Personal Preferences and Focusing on Small Branding Adjustments

The chapter discusses the significance of prioritizing data over personal biases, advocating for adherence to principles even when doubts arise. It highlights the value of making small branding adjustments for instant enhancements, and celebrates the fruitful collaboration and friendship between the speakers, looking forward to further global expansion of their brand.

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