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One key point discussed in the podcast is the importance of creating a menu of products for a coaching business. While many coaches focus solely on their coaching services, it is crucial to offer a variety of products that cater to different needs and preferences. The podcast emphasizes that every successful business has a menu of products, and coaching businesses should be no exception. By diversifying the offerings and providing options such as group sessions, one-on-one coaching, and specialized training programs, coaches can attract a wider range of clients and generate more revenue.