Discover how artists can leverage the StoryBrand framework to market their art effectively, avoid the 'starving artist' stereotype, and connect with their audience. Explore strategies for artist websites, growing audience through email lists, engaging fans with exclusive content, and using storytelling to build connections.
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Quick takeaways
Artists can utilize the StoryBrand framework to sell art while maintaining creativity.
Transitioning from artist to guide in marketing is essential for effective art promotion.
Deep dives
HubSpot for Startups Offers Support and Resources
HubSpot for Startups provides a platform that connects teams, offers resources for scaling, and provides discounts up to 90% off, easing the marketing burden for startups.
Story Brand Framework Works for All Businesses
The Story Brand framework is versatile and effective for all types of businesses, from for-profit to non-profit, B2B to B2C, emphasizing identifying what customers want, addressing their problems, and positioning the business as a guide.
Nuances for Artists in Story Brand Marketing
For artists, their art is their hero's journey, making them the hero within their art while needing to transition to a guide role in marketing. Building an email list, offering valuable content, and positioning themselves as a guide are crucial to effectively market their art and products.
Artists often find it hard to sell and market their work. They face a big challenge. Art is deeply personal and subjective by nature, so traditional marketing and business strategies don’t always apply. That’s why artists often end up at a crossroads. They’re seeking a path that honors their artistic integrity while also allowing them to bring in a decent income. So how can artists create a profitable art practice without compromising their creativity?
In this week’s episode, hosts Dr. J.J. Peterson and April Sunshine Hawkins discuss how artists can use the StoryBrand framework to sell their art without giving up their creative values. They show artists how to make money from their work and avoid the "starving artist" stereotype by using smart marketing strategies. So if you're an artist (or know someone who is), you’ll love this episode! Listen in and learn how to position yourself well in the market and make a great living from your art.
Want to download and read J.J.'s Ph. D. dissertation? You can download it here.