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Marketing Made Simple
#142: Is It Time to Launch Your Lucrative Coaching Career? (Business Made Simple Podcast REPLAY)
Feb 7, 2024
39:43
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Learn how to launch a lucrative coaching career by leveraging your expertise and finding your niche. Discover the principles and steps outlined in the book 'Coach Builder' by Donald Miller. Explore different coaching business ideas outside of marketing, such as cheese making and state fair competitions. Understand the importance of creating and packaging coaching products, and automating customer relationships through a CRM. Gain insights into mapping the client journey and utilizing marketing collateral to upsell clients.
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Quick takeaways
- Offering a menu of coaching products instead of hourly rates makes it more attractive and understandable for clients.
- Building a potential client list, creating a compelling website, and utilizing automated email systems are crucial for growing a coaching business.
Deep dives
Building a Coaching Business around Expertise
The podcast episode discusses the process of building a coaching business around your area of expertise. The host highlights the importance of having a menu of products instead of just offering coaching at an hourly rate. He explains that offering specific coaching products, such as a management optimization playbook or a sales training workshop, is more attractive and easier for clients to understand. The episode emphasizes the need to create and manage a potential client list, highlighting the importance of collecting names and contact information for potential clients. Additionally, the host emphasizes the significance of creating a website that effectively showcases your coaching services and acts as a sales pitch. The episode also advises coaches to set realistic goals and develop a marketing and product ladder to guide clients through their coaching journey. It emphasizes the value of joining a coaching community to learn from and collaborate with other coaches. Finally, the episode stresses the importance of mastering soft skills for coaching success.
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