Future Fuzz - The Digital Marketing Podcast

In this episode Justin hosts Adrian Leu, COO of e-bate, an intelligent rebate management Saas solution for businesses. They discuss how businesses should link their operations to customer service and the objectives of their commercial direction, and the key to good leadership. They also touch on how to effectively promote a complicated SaaS solution. About Adrian: Adrian Leu serves as the Chief Operating Officer (COO) of E-bate Ltd, a prominent fintech, B2B platform that revolutionises the way large enterprises manage their rebates through its cutting-edge, automatic, accurate, real-time and user-friendly SaaS solution. Adrian's professional journey is marked by a strong technical acumen in software and data, further supported by his academic achievements, including a PhD in Data Visualization and a Masters degree in Electronic Engineering. His experience garnered from holding a diverse range of senior positions gives him a comprehensive understanding of the link between the technical and commercial facets of business operations. Adrian is a fervent advocate for fostering a strong connection between technology and business domains. His expertise lies at the intersection of technology, business strategy and creative thinking. Follow Adrian here: https://www.linkedin.com/in/leuadrian/ Thanks to our sponsor SalesSource. Sign up for their newsletter here: https://www.linkedin.com/newsletters/7049616550982504448/ https://www.linkedin.com/company/sales-source-ai/ Follow Justin here: https://www.linkedin.com/in/justinsalessource/ Future Fuzz - The Digital Marketing Podcast #podcast #futurefuzz #digitalmarketing #B2B #SaaS

This time Justin talks to Ferdinand Goetzen - a customer insights expert. They discuss dark funnel marketing and the art of understanding the part of the buyer journey before a potential client engages with your marketing or sales channels. They also discuss product-led sales, understanding which product users should be targeted for conversion, and how to target to close deals and upsell. About Ferdinand: Ferdinand Goetzen is the CEO & Co-Founder of Reveall, an AI-powered customer insights platform that helps product teams. He has spent the better part of the last decade supporting teams at the intersection of commercial and product. He was previously the Chief Growth Officer at Recruitee and Director of Growth at Hubs (both exited in 2021) and worked extensively with teams at Homerun, ING, Pipedrive, Transavia and Philips. Topics he’s most passionate about include product-led growth, B2B marketing, product discovery and brand. Follow Ferdinand and Reveall here:  https://www.linkedin.com/in/ferdinandgoetzen/ https://www.reveall.co/ Thanks to our sponsor SalesSource. Sign up for their newsletter here:  https://www.linkedin.com/newsletters/7049616550982504448/ https://www.linkedin.com/company/sales-source-ai/  https://www.salessource.ai/  Follow Justin here:  https://www.linkedin.com/in/justinsalessource/  Future Fuzz - The Digital Marketing Podcast  #podcast #futurefuzz #digitalmarketing #B2B #darkfunnel #productledsales

In this episode Justin speaks with Matteo Benedetti, founder of receivables management startup Debtist. They talk about the debt collection industry, and how Debtist are solving a massive problem affecting SMEs. The industry is geared towards large companies and large projects - meaning SMEs are mostly overlooked, and struggle to collect debts. Debtist are changing that, offering an effective end-to-end receivables management solution with efficient workflows and smooth handover. About Matteo: With a background in management consulting at McKinsey & Company and a Master's degree in International Management from Bocconi University, Matteo combines extensive industry knowledge with a passion for innovative solutions. At Debtist, he specialises in seamlessly integrating receivables management into existing software, such as accounting tools. Matteo is a leading expert in the optimisation of financial processes and is driving the development of receivables management. Follow Matteo and Debtist here: https://www.linkedin.com/in/benedettimatteo/ https://www.linkedin.com/company/debtist/ Thanks to our sponsor SalesSource. Sign up for their newsletter here:  https://www.linkedin.com/newsletters/7049616550982504448/ https://www.linkedin.com/company/sales-source-ai/  https://www.salessource.ai/  Follow Justin here:  https://www.linkedin.com/in/justinsalessource/  Future Fuzz - The Digital Marketing Podcast  #podcast #futurefuzz #digitalmarketing #B2B #SaaS #SME #debt #receivables

In this episode Justin speaks with AI and media expert Henry Bol. They discuss AI in digital advertising and the efficiencies to be gained from proper deployment of AI in digital media. We learn how Henry discovered his interest and developed his skills in AI and machine learning. The conversation rounds off with a discussion on the challenges of promoting and marketing SaaS. About Henry: Henry has worked in internet businesses since 1997, and since 2007 has consulted as an e-commerce expert focussed on improving online marketing & sales. Since 2017 Henry has integrated AI and machine learning into his skill set - both from setting up AI models and programming, to strategic thinking around the broader impact of AI on the media industry. His work now largely focuses on using AI to optimise marketing performance and deliver business growth. Follow Henry here:  https://www.linkedin.com/in/henrybol/ Thanks to our sponsor SalesSource. Sign up for their newsletter here:  https://www.linkedin.com/newsletters/7049616550982504448/ https://www.linkedin.com/company/sales-source-ai/  https://www.salessource.ai/  Follow Justin here:  https://www.linkedin.com/in/justinsalessource/  Future Fuzz - The Digital Marketing Podcast  #podcast #futurefuzz #digitalmarketing #B2B #AI #machinelearning #optimization

Future Fuzz EP. 51 - David Oates In this episode Justin speaks with David Oates, founder of Kire consulting, all about disruption in SaaS marketing. The upheaval and continued uncertain business climate of the past few years have seen a massive shift in the way SaaS companies approach their go-to-market strategies. David shares details on how companies are changing the way they market high-end SaaS in this changing environment, and the challenges faced. About David: David has a passion for the Commercial Real Estate market and is focused on helping proptech companies grow sustainably and achieve their goals in a challenging market. He has spent the bulk of his career driving high growth in early-stage or turnaround software and services businesses including: Conga, Argus, Alpha Corporation, and Primavera Systems.  As founder and CEO of Kire Consulting, David now acts in an advisory capacity for organisations such as Coyote Software, Yavica and UnCapt, focusing on strategic direction, go-to-market, messaging and often in an NED capacity. Follow David here:  https://www.linkedin.com/in/dpoates/ Follow Justin here:  https://www.linkedin.com/in/justinsalessource/  Future Fuzz - The Digital Marketing Podcast  #podcast #futurefuzz #digitalmarketing #B2B #saas

James Bidwell has been listed in the Financial Times Creative Business Top 50, named as one of London’s 1000 most influential by the London Evening Standard; amongst many other tributes during his successful career in leading transformational change in business. In 2015, James became owner of innovation portal Springwise, described by Seth Godin as “too good to share”, and in 2017 James co-founded Re_Set. Sitting at the nexus of global change James brings deep experience and insight into digital, brand, and innovation across all organisational disciplines at a time of unprecedented uncertainty and opportunity. At Springwise, James is immersed in the global innovation community with deep insight into the most transformative businesses and newest innovations from every corner of the world. Follow James here: https://www.linkedin.com/in/james-bidwell-330a1721/ Sign up to the spring wise newsletter here: https://www.springwise.com/newsletter-signup/ Thanks to our sponsor Sales Source. Sign up for their newsletter here: https://www.linkedin.com/newsletters/7049616550982504448/ https://www.linkedin.com/company/sales-source-ai/ https://www.salessource.ai/ Follow Justin here: https://www.linkedin.com/in/justinsalessource/ Future Fuzz - The Digital Marketing Podcast #podcast #futurefuzz # digitalmarketing #b2b #marketing #innovation #bcorp

Future Fuzz EP. 49 - Neil Schambra Stevens In this episode Justin welcomes Neil Schambra Stevens to discuss his new book “A Bad Hand Well Played”. The discussion covers the growing burnout phenomenon, the changing nature of jobs, and the shift in our relationships with work and the companies we work for. Neil talks about how we can avoid burnout from our jobs, and get to the point where we derive value from work and enjoy it.  About Neil: Neil Schambra Stevens is the founder of Mercury Jam Coaching, focusing on well-being and productivity in the workplace. He believes that people work for people; that good business is achieved by leveraging human values - kindness, gratitude, momentum and resilience. He works with creatives, strategists and rising talent in brands and agencies, enabling them to be seen, heard and valued. Neil draws on nearly three decades of C-suite brand marketing experience for top Fortune 500 brands such as Polaroid, Vans, Levi’s, Heineken, Lenovo and Converse. He is a regular guest, speaker and writer for podcasts, events and business publications, recently contributing to the #1 Amazon Bestselling book - ‘Living Kindly.’ Neil believes in simplicity and the principle of ‘Actionable Kindness.’ ™ He lives and runs Mercury Jam Coaching from a houseboat in Amsterdam. Follow Neil and Mercury Jam here: https://www.linkedin.com/in/neil-schambra-stevens-mercuryjam/ https://www.mercuryjam.com/ For information on SalesSource Sign up our newsletter here:  https://www.linkedin.com/newsletters/7049616550982504448/  https://www.salessource.ai/  Follow Justin here:  https://www.linkedin.com/in/justinsalessource/  Future Fuzz - The Digital Marketing Podcast  #podcast #futurefuzz #digitalmarketing #B2B

In the last episode before the summer break I speak to the brilliantly minded Bronwyn Williams who works for Flux Trends and is based in South Africa. We talk about AI, and how it's going to impact our professional and personal lives. We also dive into the world of bullshit jobs and ask the question: "Will AI really bring any major short term benefits?" "Will AI lead to job losses?" We speak about the book Bullshit Jobs which you can find here About Bronwyn: Bronwyn has over a decade’s experience in strategic management, trend research and strategic foresight, consulting to clients in public and private sectors across the world. Part economist, part strategist, Bronwyn’s particular areas of expertise include fintech trends, alternative economic models, and sustainable future design. Bronwyn is also the co-author of The Future Starts Now, published by Bloomsbury UK, a columnist for leading business and technology publications, and a well-known media commentator on future trends and economic trajectories for network channels including CNBCAfrica, and eNCA in South Africa.

Buyer journeys in B2B are incredibly complex and involve as many as 12 decision makers and multiple touch points. This week I speak to industry veteran and founder of Trendemon Avishai Sharon about his software solution and how this helps companies nail their B2B content. About Avishai: Avishai Sharon, Co-founder and CEO of Trendemon, is a passionate entrepreneur with 20 years of experience in the marketing and sales technology landscapes and their transformative potential. Prior to leading Trendemon, a company revolutionizing the way B2B marketers orchestrate buyer journeys, Avishai founded GISight, a leading software development agency serving Fortune 500 customers. He developed his leadership skills during his tenure as an officer in the Israeli Air Force, serving in various key technological roles.

This week we speak to Pippa Shakespeare, expert consultant in social media marketing strategy and founder of Mayfly Social. I speak to Pippa about the way social media has evolved and how B2B marketeers can embrace stronger, more human strategies. About Pippa: It's my mission to remove the fear, the false starts, the fluster, flounder and frustration that surrounds social media marketing for small- and medium-sized businesses. And I believe strategy is a great place to start.   Combining modern skills in strategic social media marketing with a successful career in Professional and Financial Services marketing and global brand-building consultancy, I work with the founders, leaders and marketers of SMEs to grow purposefully on social media. Pippa has worked with brands including Dulux, Omron, Philips, Heineken and BabyBel.   Links from the podcast: Website Free social media strategy guide