EP.67 - Christian Land - Why B2B marketing is not so different from B2C. Experience from a German agency - Performance One

In this conversation, Christian Land, an executive from Performance One and a general marketing expert, discusses the similarities between B2B and B2C marketing, emphasizing the importance of emotions and target groups. He highlights the effectiveness of channels like Google and LinkedIn in the B2B market and the need for personalized targeting. Christian also addresses the challenges faced by brands, such as outdated communication methods and ineffective tracking. He explores the impact of COVID-19 on the German market and the importance of building relationships with clients. Additionally, Christian shares insights on the role of artificial intelligence in marketing and the need for adaptability in a changing landscape.

Christians Bio

With nearly two decades of experience in marketing, communication, and continuous improvement, Christian has developed a deep understanding of the importance of leadership in dynamic environments. His passion for lifelong learning is evident in his career path and leadership style. Christian believes in the critical role of ongoing development and fostering a learning environment within a team to meet the challenges of change. His focus on branding, recognizing the individuality of team members, and networking forms the core of his philosophy, enabling him to devise successful strategies and build long-term business relationships

Takeaways

Emotions play a crucial role in both B2B and B2C marketing, and understanding the target group is essential for effective communication.

Channels like Google and LinkedIn are effective for reaching the B2B market, but personalized targeting is key.

Outdated communication methods and ineffective tracking are common challenges faced by brands.

The COVID-19 pandemic has accelerated digitization in the German market, but building relationships with clients remains important. Artificial intelligence can enhance marketing efforts, but companies must adapt to changes and embrace new technologies.

Follow Christian here:

https://www.linkedin.com/in/christian-land-mannheim/

Follow Justin here:

https://www.linkedin.com/in/justinsalessource/

Future Fuzz - The Digital Marketing Podcast

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