

Future Fuzz - The Digital Marketing Podcast
Justin Campbell
Experts from the industry speaking about B2B Marketing and Digital Marketing, giving you the listener insights into the best marketing technology to use, new insights and brilliant strategic ideas. Industry experts give insights on how to best run your marketing campaigns and a few laughs on the way!
Episodes
Mentioned books

Jun 17, 2023 • 33min
EP.45 - Fred Maude - How companies should sell, internalise and implement AI into their business
We speak to Fred Maude, co-founder of Addesu, an AI based platform that helps marketing teams be more efficient with their digital campaigns. Fred uses AI daily in his work and explains how he encourages his team to use AI on a daily basis. We dive into how to use AI linking with Google sheets and the Gartner Hype Curve which goes some way to explaining where we are with AI at this moment in time.

Jun 14, 2023 • 32min
EP.44 - Nick Saalfeld - How to master being a Freelancer.
Nick is a world-class freelance B2B content marketing and ABM strategist. He has worked with multiple billion-dollar quoted and PE/VC-backed clients in tech, healthcare, infrastructure, finance, professional services on 3 continents. He’s also a judge for the Content Marketing Awards.
In a 25-year career, he’s evangelised about freelance life and has helped many people discover self-employment, including visiting-lecturing at the NUJ. Today, AI represents his fourth career disruption – and he’s as excited as ever (and is currently teaching his clients how to make the most of it…)

Jun 8, 2023 • 29min
EP.43 - Phil Birss - Addie, the app designed for people with ADHD. Co-founding and growing an app that cares
This week I speak to CEO and co-founder of Addie ADHD - a game-changing, AI-powered, hyper-personalised productivity and lifestyle management platform. Addie has been specifically created for the 350M people across the world who suffer with ADHD.In the chat we speak about how Phil and his partner Jo Vickers co-founded Addie after her diagnosis of ADHD. We also talk about the challenges of launching an app and how to analyse how people rate apps and become ambassadors for companies.Follow Addie on TikTok for updates!

May 26, 2023 • 29min
EP.42 - Earl Talbot - What is a Solopreneur? Learn from the People Innovator
This week we speak to Earl Talbot about his experiences with burnout which led him to coach and support others to 'crack the code' of their lives. Earl provides code-breaking and innovating for humans that are stuck in old and ineffective patterns. Since 2005 Earl has been working with entrepreneurs, solopreneurs and career professionals, empowering his clients to create a purposeful life and meaningful work. From helping people create a side hustle to fully fledged Solopreneur, Earl is an expert people innovator.

May 17, 2023 • 34min
EP.41 - Piers Thurston - Quality of Mind - Understanding how we can approach a flow state & increase personal performance
In this episode we speak to Piers Thurston who is bringing about groundbreaking change in the way we understand how our minds work. Piers works with business teams and entrepreneurs to help bring about profound change in the way they live and perform in the workplace.
About Piers & Quality of Mind:
Quality of Mind is a pioneering, game changing approach, leveraging profound realisations that operate 'BEFORE' psychology, leading to transformative shifts 'IN' psychology (mindset & behaviour). Quality of Mind changes everything for exponential, not incremental results. Shifts in peace, potential and performance.
I have studied and trained in many personal and professional development disciplines over the years. Now all my work is based from the transformative grounding of direct path non-duality leading to a fundamentally different and pioneering approach to change. It is both profound, and highly practical and relevant for any organisation. Read here www.qualityofmind.biz or for podcasts listen here www.qualityofmind.co.uk

May 10, 2023 • 36min
EP.40 - Matt O'Neill - The impact of AI on life and business with the Optimistic Futurist
In this milestone episode I invite Matt O'Neill back to the show to speak about the development of AI and how it will impact our lives in the short and long term. We also touch on how AI should be used for business. Matt is a futurist, speaker and consultant working with a range of organisations on innovative projects and learning. His new book 'Future Hackers' is released on the 18th of May on Amazon.
I'll be giving away copies to listeners! Please share the the podcast link on LinkedIn and tag me for a chance to win!

Apr 25, 2023 • 27min
EP.39 - Alex Slater - Better, faster & fairer hiring. Insights from a female founder
This week we speak to female founder Alex Slater from Candidly. We speak about their new platform which is shaking up how hiring can be done for for scale ups and startups. We also speak about the huge disparity in funding for female lead teams.
About Alex: After 15 years in HRtech, largely in Sales Leadership positions, Alex (together with co-founder Hannah) decided to launch Candidly, an end-to-end SaaS recruitment platform, during a global pandemic. They have learnt first-hand about building technology as non-tech founders, and have tackled the world of fundraising as female tech founders. Now, they have a product which is live and their focus is on making recruitment better, faster and fairer for startups and scaleups.

Apr 18, 2023 • 25min
EP.38 - Blair Sharp - Mastering personal branding through LinkedIn. Mental health & being sober curious.
In this episode I have a candid and insightful interview with the brilliant and energetic Blair Sharp. We dive into the importance of being genuine with through content, personal branding and we open up about our struggles with alcohol.
Blair Sharp is a freelance writer, social media ghostwriter, and content creator. Her writing has been published on various websites, including Parents, The Bump, and Insider. Find her creating content about personal branding and self-development daily on LinkedIn and subscribe to her weekly newsletter, The Relatable Creator, for tips & tricks for showing up online.
Blair lives in Minnesota with her husband and son. She’s a tall introverted homebody who loves a good charcuterie board and canceled plans. To read her writing or get in touch, head to her website or send her a DM on LinkedIn.

Apr 3, 2023 • 25min
EP.37 - Volker Ballueder - The changing landscape of B2B sales. Insights from a pro sales coach.
I had the great pleasure of speaking to Volker about our joint background in B2B sales, and how the sales landscape is changing. We cover topics from the good old days of selling to how companies must now adapt and think about outsourcing part of their marketing activities.
For 20 years Volker has been sales for Tech/SaaS companies. He loves sales, he loves people, and he loves supporting others. Volker works as an interim and fractional Sales Leader - building sales, go-to market (GTM) and marketing strategies; looking after anything commercial: mid market and enterprise sales, marketing, client success, account management and revenue operations.

Mar 20, 2023 • 26min
EP.36 - Andy Crestodina - Building B2B websites that convert & the US agency landscape.
Andy Crestodina is the co-founder and Chief Marketing Officer of Orbit Media, an award-winning 50-person digital agency in Chicago. Over the past 20 years, Andy has provided digital marketing advice to 1000+ businesses. Andy has written 500+ articles on content strategy, search engine optimization, influencer marketing, visitor psychology and Analytics. These articles reach more than three million readers each year. He’s also the author of Content Chemistry: The Illustrated Handbook for Content Marketing. Andy gives up to 100 webinars and presentations per year and is a frequent repeat speaker at many of the top national marketing conferences.