Future Fuzz - The Digital Marketing Podcast

This week I speak to Mike Maynard, fellow podcaster and founder of Napier Partnership limited which is a technology focusses B2B agency that focusses on PR, bespoke campaigns and consulting. We dive into ChatGPT and it's impact on B2B marketing, and also the important of always producing content and being top of mind. In B2B as your customers are not always ready to buy, but they want you to be there when they are ready to move forward with the sales process.

Dan Sanchez joins me in this episode, to basically show me how it's done! Dan is Host at the attention podcast and executive producer at Sweet fish which is a brilliant specialist agency that support hundreds of companies in producing industry leading podcasts. Recently Dan also launched Danchez, as a growth teacher helping companies grow their audience in the best possible way. If you want to learn about how to nail a podcast for your business, then you need to speak to Dan! Enjoy :) 

We speak to Tanner about his amazing story. Tanner build a multi million dollar business in a matter of years and speaks about how he uses hyper personalised marketing to achieve success in B2B.  Founder & CEO of Elite CEOs, Tanner Chidester has generated over 50 million dollars in the online coaching world. After discovering powerful, repeatable strategies, (which he used to create his first million in a B2C model), Tanner's success went on to disrupt the coaching industry forever. Upon request, Tanner began business coaching others on these same strategies, and paving the way for simplicity in a traditionally complex online arena. Since then the sky has been the limit, especially with his two brothers by his side, who joined the business early on.  Tanner's business has organically evolved into the coaching empire we know today: Elite CEOs. With his team by his side, Tanner is now on a mission to turn as many online coaches as possible into millionaires. Recently Tanner has stepped out of CEO of his company and moved into an advisory role only as he looks to expand into other areas.“

In this episode we speak to Alex about community building for the B2B sector and his experiences with running a B2B  podcast with hundreds of episodes produced.  Alex Price is Senior Vice President of Digital Consulting at global marketing & communications agency Clarity, working on initiatives to drive Clarity's growth including digital marketing, account based marketing and community building. He previously founded digital agency 93digital (and sub brand 93x) which was acquired by Clarity in 2022. Alex also created FINITE, the community for B2B tech & SaaS marketers to connect, share, learn & grow.

We speak to 3x bootstrapper Melissa Kwan the co-founder of eWebinar helping companies do hundreds of sales demos, onboarding, and training webinars through automation. Melissa is on a mission to save you from webinar hell. eWebinar is an automated webinar solution that combines pre-recorded video with real-time interactions and live chat to deliver an engaging experience for attendees. We speak about how companies can change the way they operate to take control of their sales processes and empower customers to get access to the information they need. 

We speak to Pete Healey the CEO of eFinancial careers about his career and social mobility through careers. We go into detail about how businesses can encourage those from disadvantaged backgrounds to excel in a career in Finance. You can check out Pete's article on this topic in the link below, and information on the Sutton Trust: Social Mobility Article: https://www.get-optimal.com/blog-posts/the-get-optimal-view-8-pete-healey The Sutton Trust:  https://www.suttontrust.com/our-programmes/

In the first episode of 2023 (recorded at the end of 2022) we speak to serial entrepreneur Claudia North who has worked in corporates, founded eCommerce businesses and now coaches and supports small businesses to succeed with their ecommerce venture. We speak about Claudia's book which is release on Amazon, check the links below! Claudia is a Certified Practicing Marketer (CPM) with more than 25 years experience in digital marketing and strategy across Australia, South East Asia, and North America - in large and medium business as well as personally founding businesses in eCommerce. Claudia founded her first eCommerce business, almost 15 years ago and has a strong appreciation and understanding for the challenges in scaling small businesses in the eCommerce environment. She has since sold her company and the product continues to be sold today in over 30 countries and is thriving 15 years later. Claudia started with Small Business to empower small businesses to grow sustainably so that they can succeed over the long term. By helping small business owners navigate the digital maze with affordable, expert eCommerce marketing advice. Here are the amazon links for 'The eCommerce Growth Framework’ book, country specific: Australia: https://www.amazon.com.au/dp/B0BLYG1L5Y  Canada: https://www.amazon.ca/dp/B0BLYG1L5Y  US: https://www.amazon.com/dp/B0BLYG1L5Y  UK: https://www.amazon.co.uk/dp/B0BLYG1L5Y Germany: https://www.amazon.de/dp/B0BLYG1L5Y  France: https://www.amazon.fr/dp/B0BLYG1L5Y  Spain: https://www.amazon.es/dp/B0BLYG1L5Y  Italy: https://www.amazon.it/dp/B0BLYG1L5Y  Netherlands: https://www.amazon.nl/dp/B0BLYG1L5Y

In the last podcast of 2023 we speak to the founder of Traktion, Stefan Bardega. Stefan is a seasoned industry veteran with over 15 years of growth strategy experience and the former CEO of iProspect. Over the years Stefan has learnt how to build teams and the importance of hiring the right people with the right skills, whether they be freelance, contract, or permanent. We discuss how Traktion focuses on providing only the very best talent for businesses looking to scale and how businesses can look ahead on how to deal with the challenges of 2023.

Welcoming Joris Zwaan the head of Digital Media at Publicis Groupe in the Netherlands to get his thoughts and insights on the digital marketing trends we are seeing and the dangers of in-housing.  As Head of Digital Media in the Netherlands, he has worked with many exciting clients such as Stellantis, L’Oréal, Mercedes-Benz, Nestlé, and Samsung. Joris is the go-to-expert right here in Amsterdam across all things digital and biddable media. We apologise for the sound quality issues towards the end of the podcast, we had some internet issues! Thanks for listening. 

We speak to mobile advertising veteran and founder of WalletAds Andre Kempe about how their platform is bringing simply amazing results for advertisers who are promoting digital products including NFT's.  WalletAds is the new powerhouse of performance marketing in Web 3.0, giving advertisers the chance to target wallet addresses and gain real traction, think of MailChimp but for wallet addresses.