EP.51 - David Oates - Time to rethink your SaaS marketing strategy

Future Fuzz EP. 51 - David Oates

In this episode Justin speaks with David Oates, founder of Kire consulting, all about disruption in SaaS marketing.

The upheaval and continued uncertain business climate of the past few years have seen a massive shift in the way SaaS companies approach their go-to-market strategies. David shares details on how companies are changing the way they market high-end SaaS in this changing environment, and the challenges faced.

About David:

David has a passion for the Commercial Real Estate market and is focused on helping proptech companies grow sustainably and achieve their goals in a challenging market.

He has spent the bulk of his career driving high growth in early-stage or turnaround software and services businesses including: Conga, Argus, Alpha Corporation, and Primavera Systems. 

As founder and CEO of Kire Consulting, David now acts in an advisory capacity for organisations such as Coyote Software, Yavica and UnCapt, focusing on strategic direction, go-to-market, messaging and often in an NED capacity.

Follow David here: 

https://www.linkedin.com/in/dpoates/

Follow Justin here: 

https://www.linkedin.com/in/justinsalessource/ 

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