Future Fuzz - The Digital Marketing Podcast

Part 2/2 - In this episode, we speak to seasoned entrepreneur and investor Andy Evans who gives golden advice to entrepreneurs.  We cover budgeting, finding good people, and outsourcing. All great advice for business leaders. About Andy. In 1985 Andy started his first business aged 15, selling concert tickets and trips. In 1999, he founded one of the UK's first digital publishing businesses & first vertical ad-network in the UK, Net Communities, and in 2015 sold it to Future plc. Andy also founded the UK's first Podcast production company in 2005. Frustrated with ad quality, transparency, and brand safety online, I co-founded award-winning viewability technology provider OnScroll in 2013, which after tremendous growth, they sold to Sovrn Holdings, Inc. Andy is a technology and gadget enthusiast at heart, his first computer was a Sinclair ZX-81 in 1981, today he loves studying, learning about and working with new technologies.

In this episode, we speak to seasoned entrepreneur and investor Andy Evans who gives golden advice to entrepreneurs.  We cover budgeting, finding good people, and outsourcing. All great advice for business leaders. About Andy. In 1985 Andy started his first business aged 15, selling concert tickets and trips. In 1999, he founded one of the UK's first digital publishing businesses & first vertical ad-network in the UK, Net Communities, and in 2015 sold it to Future plc. Andy also founded the UK's first Podcast production company in 2005. Frustrated with ad quality, transparency and brand safety online, I co-founded award-winning viewability technology provider OnScroll in 2013, which after tremendous growth, they sold to Sovrn Holdings, Inc. Andy is technology and gadget enthusiast at heart, his first computer was a Sinclair ZX-81 in 1981, today he loves studying, learning about and working with new technologies.

We talk to Connor about his 5 mantras for getting through the recession and what digital marketeers should be focussing on. Conor gives some brilliant advice, references to quotes and some very good reading which you can see linked in the podcast description. Conor McKenzie-Wilde is a Performance Marketing Strategist at VCCP Media. Conor specializes in finding opportunities for brands to generate growth, efficiencies and understanding of their customers in popular digital spaces. Quotes:  "There's no problem so bad you can't make it worse." - Chris Hadfield   "A recession is an opportunity in wolf's clothing" - Robin Sharma  Reading List  5/25 Rule - Harvard Business Review 2014  The monk who sold his Ferrari - Robin Sharma  5am Club - Robin Sharma

I speak to Don Fontijn, principal business designer at Board of Innovation about the current recession and how businesses can win in these challenging times. We dive into the very interesting topic of 'Ecosystem Mapping' and how companies can innovate and grow during tough times. Along with William De Vos, Don has published a brilliant article on this topic, you can see the link below: Quote: "As these challenging times can be deeply troubling though they can also serve as an important catalyst for creative action and innovative outcomes. This is because during times of crisis our typical forms of reasoning and action may no longer serve us. It is precisely during such times that new ways of thought, action and leadership are needed." Link to the article: https://www.boardofinnovation.com/blog/innovate-during-stagflation-and-recession

Absolutely delighted to have Norbert Op 't Land, head of marketing at ARCUS AI who are accelerating the development of their world class retail measurement platform LIVIA. ARCUS are building on the future of AI driven solutions, offering actionable insights at every turn. LIVIA are providing marketing analytics for all out of home spaces and 100% GDPR compliant. Listen to learn how to measure in a marketing space that is normally very hard acquire quality data. 

In this episode, I was delighted to welcome Mike the founder of Stitcht a community-based UGC service where people can upload their answers to questions or testimonials. It's an engaging platform that enables people to share their content, then advertisers can use their content across their campaigns. It was a pleasure to talk to Mike. We dive into the different campaigns that Stitcht have been running and the benefits of going out to your community to gain great video content. We hope you enjoy the podcast! 

Wow! We are nearly at 20 episodes, and featuring in number 19 is the brilliant Sara Webster the 'Fractional CMO'. But what is a fractional CMO? In this episode we find out, and we also speak about Sara's incredible 20 years of experience in performance marketing, content marketing and consulting. Sadly our cast was cut off at the end due to a technical fault, but fear not! Sara will be back soon! 

In this episode, I speak to Amy-Claire Short - Senior Digital Marketing Manager at Derek Rose on how to get ahead with Black Friday performance marketing.  Amy has worked for GANNI as their Senior Global Performance Marketing Manager, and big brands including Marks & Spencer, LK Bennett, and Rituals. She is also the founder of AC lifestyle and sports nutrition, a health and wellbeing coaching organization that focuses on sports and helping people make better food choices. We cover why advertisers should think carefully about their Black Friday marketing strategy and what they should be looking to achieve. 

We speak to Sophie Vo, entrepreneur, investor,  and founder of Rise and Play, a knowledge-sharing platform for leaders in the gaming industry to build better companies and games. It was brilliant speaking to Sophie about her knowledge of the mobile gaming industry and how she coaches leaders on being, well, better leaders with clear vision and strategies beyond the games that they build. In the podcast, we touch on mobile creatives and what she looks for when investing in start-ups.

In this episode, we speak to the inspiring female entrepreneurial founders of BYBI beauty brand Elise Rutterford & Dominika Minarovic. Elsie and Dominika met at YuMe during the crazy days of mobile advertising and founded their successful beauty start-up based on a passion for high-quality vegan beauty products. We speak to them about the challenges that female founders face when raising capital and, their opinions on marketing trends for beauty brands.