Future Fuzz - The Digital Marketing Podcast

We speak to black entrepreneur Philip Osei-hwere on how and why he founded his company Eagle London Agency. Philips company organisations and brands to make more profit by understanding how to speak to the cultural needs of the black consumer in the UK and abroad. In the podcast we talk about diversity, and how young black entrepreneurs need to be encouraged to start businesses and how brands are taking more notice of different cultural groups and being more intelligent about marketing towards them. 

In this episode we speak to serial entrepreneur Jordan Lawrence who started a kite surfing business in the very early days of the sport, then moved into recruitment, setting up his own recruitment company in 2013 and co-founding Volt payments in 2019 with a team of experts from the payment industry. We dive into his career background and the changing world of international payments. 

We speak to Women's Strength Coach Antje Gallo, who started her career in the world of mobile marketing with Madvertise then Adjust, building up a very successful global team. Antje then took a career change to become a strength coach for women, both physically and mentally. She talks candidly about her experiences in a male dominated work culture, and also about her amazing initiative with friends Christian and Knut to help Ukrainian refugees cross the boarder to safety and their incredible fundraising to support those in need. 

Phil posted on LinkedIn that he had aways wanted to start a podcast and was looking for tips and advice on how to set one up. We connected and in this podcast, we will talk about, how to start a podcast! We cover the gear and software needed, including Riverside, Anchor and other tools like Otter.ai. It's also important to get the right gear together, but most important is to cast on a regular basis. 

In this episode I dive into an email marketing tool called GMass which enables marketeers to send our email on mass. I'll give some tips and advice on how it has worked for me and my campaigns. GMass allows you to easily schedule emails, send out mass emails and mail merge campaigns and more with Gmail. 

We speak to industry veteran David Smith about his new company MLTwist a Data Labelling Ecosystem. The ML Twist platform platform alleviates the tremendous pressure on data scientists and handles labelling platform selection, platform connectivity, and everything in between. David and I speak about Cannes festival, potential social impacts of data around marketing and also geeky hobbies.

Madelon Sweers is the International Marketing and Sales Director for NEFT Vodka based in Amsterdam where the NEFT HQ is also located. Madelon is a trail blazer in the marketing industry focussing on many different aspects of marketing throughout her career and also pushing for female empowerment the work place. We speak about her career so far and how the marketing industry needs to change. Madelon gives insights and support on how women can encourage each other to excel and how all managers in the industry must be part of the change. 

In this podcast we speak to Yanina Velikova from Admiral media about trends in mobile digital advertising and more diversity in the work place. We ask Yanina why the industry seems to be dominated by men and how women can be empowered to change that, and change their mindset! About Yanina - A digital marketing professional with a strong interest in mobile apps, product development and performance marketing. What inspires Yanina most is when she sees happy client faces, gets positive feedback on projects or only hears the words – ‘You are doing a great job’!

In this short podcast I'll be giving you 7 tips on how to post on #linkedin to get more responses and hopefully more followers on the social platform. Let me know if you plan to implement these tips by messaging me - Justin Campbell - on LinkedIn. This podcast is sponsored by Shopala: Express Checkouts and Shoppable ads. 

Maor speaks about his new company Incrnmntal which looks to solve tracking and data problems for advertisers in a world where data and advertising tracking is ever more restricted. We also speak about #precession and what entrepreneurs need to do to prepare.