Future Fuzz - The Digital Marketing Podcast
Justin Campbell
Experts from the industry speaking about B2B Marketing and Digital Marketing, giving you the listener insights into the best marketing technology to use, new insights and brilliant strategic ideas. Industry experts give insights on how to best run your marketing campaigns and a few laughs on the way!
Episodes
Mentioned books
Jun 1, 2022 • 31min
EP.5 Adrian Silenieks - Why bother with marketing strategy? Helping companies with digital innovation.
For more than a decade, Adrian was the CEO of a digital agency where he was fortunate enough to help a long list of companies with their digital challenges. This experience has helped Adrian develop a framework that guides companies through the transformation process from an analog business to a digital business. In this episode we look into digital transformation and how strategy is key, we also look into a few handy marketing tools that Adrian recommends.
May 26, 2022 • 40min
EP.4 Tim Koschella - Should digital marketing be more transparent? What trends should you watch out for?
We speak to Tim Koschella, serial entrepreneur and founder of Kayzen a digital advertising platform known as a DSP which is democratzing mobile programmatic marketing. Tim co-founded 3 other internet tech companies - the first one at the age of 23. These companies today employ more than 1500 people combined: Lecturio, IONIQ Group (formerly HitFox) and Verve Group (formerly AppLift). We dive into what advertisers should look out for and where the market is heading.
May 19, 2022 • 39min
EP.3 Jules Evans - Rhetoric, Philosophy and Marketing. Is advertising bad for us?
We speak to Philosopher, Author, Writer and Historian Jules Evans about how we can learn from philosophy and apply that to being better marketeers. We talk about Philosophy and rugby? We dive into Jules fantastic article on Rhetoric and its appearance in ancient Greek philosophy. And finally also find out that Jules Great Grandfather was quite the marketeer himself within the Quaker founded company Rowntrees. Interesting links are Jules article on Rhetoric, the Philosophy Safari that Jules offers, The Myth Gap book from Alex Evans and check out author Sam Lee!
May 18, 2022 • 36min
EP.2 Luke Judge - Are NFT's a load of old horse?
We speak to Luke Judge the managing director of TapX who are revolutionising the protection of user data. We speak about his career in marketing and the ever changing market of NFT's.
May 13, 2022 • 41min
EP.1 Matt O'Neill - Future Proofing Is Rubbish
Future proofing is rubbish! We dive into things all things future and the changing landscape of work with Matt O'Neill and how companies can be future ready. Matt is the managing director of MODCOMMS Ltd. We talk about future shocks, we talk B2B, and how you need to be on the look out for things to make sure you are on top of your digital marketing. We talk about bankers rolling around on the floor!
