In this episode, I speak to Amy-Claire Short - Senior Digital Marketing Manager at Derek Rose on how to get ahead with Black Friday performance marketing. Amy has worked for GANNI as their Senior Global Performance Marketing Manager, and big brands including Marks & Spencer, LK Bennett, and Rituals. She is also the founder of AC lifestyle and sports nutrition, a health and wellbeing coaching organization that focuses on sports and helping people make better food choices.
We cover why advertisers should think carefully about their Black Friday marketing strategy and what they should be looking to achieve.
Future Fuzz - The Digital Marketing Podcast