I speak to Don Fontijn, principal business designer at Board of Innovation about the current recession and how businesses can win in these challenging times. We dive into the very interesting topic of 'Ecosystem Mapping' and how companies can innovate and grow during tough times. Along with William De Vos, Don has published a brilliant article on this topic, you can see the link below:
Quote: "As these challenging times can be deeply troubling though they can also serve as an important catalyst for creative action and innovative outcomes. This is because during times of crisis our typical forms of reasoning and action may no longer serve us. It is precisely during such times that new ways of thought, action and leadership are needed."
Link to the article: https://www.boardofinnovation.com/blog/innovate-during-stagflation-and-recession
Future Fuzz - The Digital Marketing Podcast