In this episode, we speak to the inspiring female entrepreneurial founders of BYBI beauty brand Elise Rutterford & Dominika Minarovic. Elsie and Dominika met at YuMe during the crazy days of mobile advertising and founded their successful beauty start-up based on a passion for high-quality vegan beauty products. We speak to them about the challenges that female founders face when raising capital and, their opinions on marketing trends for beauty brands.